Matt Robinson 🚀

Freelance SEO Consultant

Since 2002, I’ve been cracking the code on search engine rankings. But I don’t stop at getting you to the top—I make sure your entire online ecosystem thrives. Ready to transform your website into a revenue-driving machine? Let’s get started.

Welcome Video

Who Am I?

I’m an SEO consultant based in London with a deep passion for all things digital. With over 20 years of industry experience under my belt, I’ve witnessed the evolution of the digital space firsthand, and I’ve grown alongside it, absorbing new knowledge and fine-tuning my skills with every advancement.

Having dedicated my professional life to the world of SEO, I’ve come to think of it as more than just my occupation – it’s a fundamental part of who I am. Indeed, you might say SEO is in my blood.

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SEO Consultancy Services

SEO Consultancy isn’t just a service I offer — it’s a way of life for me!

SEO Consultancy

I’m your go-to for expert advice on SEO strategy. I’ll help you climb those search engine rankings and get the visibility you deserve.

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SEO Audits

Wondering why you’re not ranking? Let me dig deep into your site’s SEO, and give you a roadmap to skyrocket those rankings.

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Local SEO

Own a local business? I’ll optimize your online presence to make sure your local audience can find you—right when they need you most.

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Technical SEO

From crawl errors to mobile optimisation, I’ll get into the nitty-gritty to make sure your site’s foundation is solid as a rock.

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Good copy isn’t just words on a page—it’s your brand’s voice. I’ll craft copy that not only sells but also tells your unique story.

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Link Building

Let’s get you those quality backlinks. They’re like votes of confidence from the online world, and I know just where to find them.

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Content Marketing

Content is king, but only if it serves your audience. I’ll create compelling content that both informs and engages.

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Digital PR

Need to get the word out? I’ve got the media connections to boost your online presence and build brand credibility.

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The best of both worlds. I’ll optimise your site for organic rankings while also crafting cost-effective PPC campaigns for immediate results.

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Why Invest in a Freelance SEO Consultant for your Business?

When it comes to SEO, having a specialist at your side can make a world of difference. As a freelance SEO consultant, my role is to help your website rise above the competition, optimise your site for search engines, and drive organic rankings of your website.

By hiring me as your SEO consultant, you are not just getting a search engine optimisation specialist; you are getting a partner who can guide you through the entire SEO journey, ensuring your SEO campaign delivers tangible results.

Matt Robinson SEO Consultant

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

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Why Hire Me as Your SEO Consultant?

Dentist in Surbiton SERPs Results

Expert Level SEO Experience

With over 20 years in the digital marketing arena, I have honed my skills as an SEO expert. My comprehensive understanding of the SEO landscape, backed by hands-on experience, allows me to effectively tackle the challenges of diverse business requirements.

Comprehensive SEO Services

As an SEO freelancer, I offer a wide array of services to cater to your needs. From keyword research, on-page SEO and off-page SEO, technical SEO, local SEO, to backlink strategies, I’ve got you covered. My SEO service is your one-stop solution for all your search engine optimisation needs.

Data-Driven SEO Consultancy

My approach to SEO is rooted in data. Leveraging the latest analytics tools, I craft bespoke SEO strategies that go beyond just experience – they are grounded in hard facts, ensuring your resources are put to their best use, delivering optimal results.

White-Hat SEO Techniques

As your SEO consultant, I am dedicated to using ethical, white-hat SEO practices. These strategies might take longer to deliver results, but they ensure sustainable long-term growth and shield your website from potential penalties.

SEO Reporting Dashboards
Search Console Analysis

Continual Adaptation

In this rapidly changing digital marketing field, I constantly learn and adapt to the latest trends, tools, and techniques. This commitment helps me provide you with cutting-edge SEO consultancy, keeping your business ahead of the curve.

Bespoke SEO Solutions

I acknowledge that each business is unique, with distinct challenges and objectives. Hence, I offer personalised SEO strategies designed to meet your specific needs and yield the highest return on your investment.

SEO Client Testimonials


Since Matt came on board, we've seen a significant improvement in our search rankings. His SEO strategies are comprehensive, tailored, and highly effective. We couldn't be more satisfied!

Emma Thackara, Head of Digital
Eaglemoss Publications


Our website traffic increased by 150% in three months, and our sales have skyrocketed. He not only improved our search rankings but also enhanced our website's user experience.

Giles Blunden, Director
James Gilbert & Son


With Matt, we've not only achieved our SEO goals but surpassed them. His continuous support and detailed reports have made a huge difference. A real game-changer in our industry.

Angie Lyons, Director
My Plumber


Matt delivered impressive results in improving our online presence. He is knowledgeable, responsive, and committed to supporting our initiatives. A very professional SEO service provider.

David Martin, Owner
Save Money Diving


Our keyword rankings have improved dramatically since we started working with Matt Robinson. He's helped us tap into new markets and increase our online visibility. Highly recommended!

Pippa Hounslow, Web Designer
Eaglemoss Publications


Choosing Matt for our SEO needs was the best decision we've made. His expertise and dedication resulted in a substantial increase in organic traffic and leads. Truly top-notch service.

Matt Partridge, CEO
Protech Dive School

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What is an SEO Consultant?

As a professional SEO Consultant I use a combination of proven SEO strategies and techniques to improve a website’s visibility in search engine results pages (SERPs) aiming to outperform the competition and dominate the top positions.

As a freelance SEO Consultant my role involves a wide array of tasks, including conducting SEO audits, performing keyword research, optimising website content and design, and implementing link building strategies.

I am fully immersed in the world of SEO which means I stay on top of the latest SEO trends and Google algorithm updates to ensure that my bespoke SEO strategies remain effective and compliant with best practices.

An SEO Consultant, my ultimate goal is to help businesses achieve their digital marketing objectives, whether that’s increasing website traffic, boosting conversions, enhancing online visibility, or improving user experience.

SEO Case Studies

My Plumber Logo

My Plumber

SEO & PPC Campaign:
163% Subscriber Growth in 4 Months

Marvel Factfiles needed to distinguish itself in a competitive fandom magazine market. I deployed a targeted SEO strategy that elevated their online profile, capturing the core Marvel audience and boosting subscriptions.

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James Gilbert and Son

James Gilbert & Son

SEO & PPC Campaign:
91% Organic Increase in 6 Months

James Gilbert and Sons struggled with their online visibility for both architectural metalworks and their online shop. My comprehensive SEO strategy boosted their search rankings and bridged their dual business focus, increasing both project enquiries and online sales.

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Eaglemoss Publications

Eaglemoss Publications

SEO & PPC Campaign:
127% Subscriber Growth in 3 Months

Eaglemoss Publications aimed to be a standout in the crowded partwork’s magazine sector. My data-driven SEO strategy increased their online visibility and subscriptions, turning them into a go-to resource for partwork enthusiasts.

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How My SEO Consultancy Services Benefit Your Business


Save Time and Resources

Skip the learning curve and avoid common pitfalls by relying on my expertise. I handle all aspects of your SEO, so you can focus on running your business.


Tailored Strategies

Benefit from a customised SEO plan that is aligned with your business goals, ensuring that every action taken has a clear purpose and measurable outcome.


Higher Search Rankings

Elevate your website’s position on Google and other search engines, making it easier for potential customers to find you.


Increase Organic Traffic

Attract a steady stream of high-quality visitors who are actively looking for products or services like yours.


Improve Local Presence

Optimise for local searches to capture the attention of people looking for businesses like yours in their vicinity.


Credibility and Trust

A high-ranking website is often perceived as more credible and trustworthy. I’ll employ various SEO techniques to enhance your online reputation and build trust with your audience.


Increase Brand Awareness

By consistently appearing in search results for relevant queries, your brand becomes more recognisable and trusted by potential customers


Competitive Edge

Get ahead and stay ahead of your competition in search rankings, making your brand the go-to choice in your industry.


Enhanced User Experience

Optimise your website’s layout and content to keep visitors engaged, reducing bounce rates and encouraging repeat visits.


Better Conversion Rate

Turn more of your visitors into customers through a combination of high-quality content, strategic keyword placement, and intuitive site navigation.


Technical SEO Health

Ensure your website runs smoothly, with quick loading times and no errors, to keep both users and search engines happy.


Solid Content Strategy

Turn more of your visitors into customers through a combination of high-quality content, strategic keyword placement, and intuitive site navigation.


In-Depth Analytics

Receive regular, comprehensive reports detailing your SEO performance, allowing for ongoing refinement and improvement.


Sustainable Growth

Build a long-term SEO strategy that adapts to algorithm changes, ensuring that your site stays relevant and continues to perform well.


Maximised ROI

Get the most out of your marketing budget by targeting users who are most likely to convert, thanks to advanced analytics and data-driven strategies.

My SEO Clients

Blackbird London Logo
ADT Logo
Coral Grand Divers Logo
Soak Bathrooms Logo
James Gilbert & Son Logo
Marvel Figurine Collection Logo
Disney Animal World Logo
My Plumber Logo
Protech Dive College Logo
Rec-2-Tec Logo
Save Money Diving Logo
Top Liveaboards Logo

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Frequently Asked Questions

What is SEO?

SEO, or Search Engine Optimisation, is the process of enhancing a website to improve its visibility on search engine results pages (SERPs). It’s about making your site more attractive to search engines like Google, so it appears higher in the rankings when people search for specific terms related to your business or content.

How Does SEO Work?

SEO involves a combination of techniques such as using relevant keywords, creating high-quality content, and optimising site structure. Behind the scenes, it also includes technical aspects like improving site speed, mobile-friendliness, and building strong backlinks. All these elements work together to create a website that search engines find appealing.

Why is SEO Important?

In today’s digital world, appearing on the first page of search engine results can be a game-changer for your online presence. SEO helps you achieve that spot, increasing your site’s visibility, driving more organic traffic, and potentially boosting sales or engagement. It’s a fundamental part of a search engine marketing campaign, connecting you with the audience actively seeking what you offer.

Why is SEO Important for my business?

SEO is a vital part of your overall marketing efforts because it helps potential customers find you when they search online for the products or services you offer. Most people don’t scroll past the first page of search results, so if you’re not there, you’re missing out on a substantial chunk of potential business. With my expertise, I can help you climb those ranks and get in front of the people who are looking for you.

How can SEO get me more customers?

SEO increases your online visibility, directing organic (free) traffic to your website. But it’s not just about getting more clicks—it’s about getting the right clicks. By targeting specific keywords that align with your business offerings, you’ll attract visitors genuinely interested in what you have to offer. More targeted traffic often means higher conversion rates and more customers, and that’s exactly what I aim to do for your business.

Can I do SEO myself or should I hire a specialist?

You could attempt to tackle SEO on your own, but it’s a complex and ever-changing field that demands a lot of time and expertise. An experienced SEO consultant like me can save you time, prevent costly mistakes, and get you quicker, more sustainable results. Why learn through trial and error when you can get it right the first time?

Should I hire an SEO freelancer or an SEO agency?

Working with an SEO agency might seem like a great idea. I’ve worked for digital agencies and unless you are spending tens of thousands of pounds every month your account poses the risk of being handled by a junior SEO specialist.

Working with me you’ll have access to an SEO specialist with more than 20 years of experience. This basically means that you are getting SEO agency expertise at freelancer rates.

Agency services tend to be priced at higher rates due to their increased overheads. An SEO freelancer will have more flexibility and significantly lower overheads, so you’ll get more bang for your buck.

If you do decide to look for a freelance SEO consultant, it’s important to point out that there are SEO consultants, and there are SEO consultants. As a freelance SEO consultant based in London, I’ve got extensive SEO agency experience. Throughout the years of being employed at SEO agencies I’ve worked with a number of external SEO consultants so I know what I’m talking about.

There’s no shortage of SEO consultants to choose from. My best advice to anyone looking to outsource SEO services is to set up a conference call, have your questions ready, and go with your gut when selecting which SEO expert to work with.

As a freelance SEO consultant, I work independently, allowing me to focus solely on your project without any distractions. I can dedicate more time and attention to your SEO campaign, ensuring that it receives the utmost care and effort. Moreover, my flexible work approach means that I can adapt to your schedule and accommodate any urgent requests or changes.

How Much Does SEO Cost?

Navigating the complexities of SEO pricing structures can be confusing, to say the least. That’s why I keep my pricing straightforward—no hidden fees, no long-term contracts.

My pricing is as straightforward as it gets: a clear hourly rate that reflects not just the time spent but also the depth of expertise and value I bring to your project. This rate is agreed upon after a thorough discussion of your SEO objectives and needs.

Each month, we’ll settle on the required number of hours tailored to meet your objectives. You’ll know exactly how much you’re spending—zero surprises, zero stress. If your scope expands, I can typically accommodate those additional hours. Invoices are sent on the first business day of each month, giving you a transparent view of what you’re getting and what you’re paying for.

What do your SEO services include?

My comprehensive SEO services include everything from keyword research and on-page optimisation to technical audits and link-building strategies. I also provide regular, detailed reports to show the progress and success of your SEO campaign. Essentially, I handle all aspects of your SEO so you can focus on running your business.

How long does SEO take to see results?

SEO is a long-term strategy, and while the timeline can vary, most businesses see initial improvements within 3-6 months. However, it’s essential to maintain ongoing efforts for sustainable growth. With me as your SEO consultant, you’ll get regular updates to show you exactly how and where you’re making gains.

If you need fast results then it might be a good idea to invest in some paid advertising, also known as PPC, to get some immediate website traffic. There are numerous benefits to running a Google Ads campaign alongside your SEO.

I also extensive experience in WordPress web development and website management. I’ve been around a long time and have worn many hats. and throughout my career, I’ve managed millions of spend in Google Ads campaigns.

How will I know if my SEO campaign is working?

Transparency is key in any SEO campaign. I provide detailed monthly reports that break down your site’s performance, from traffic and rankings to conversions. This way, you can easily track ROI and make informed decisions about your SEO strategy.

Do you offer white-label SEO services?

Yes, I offer white-label SEO services for agencies or consultants looking to provide SEO services to their clients without the hassle of doing it in-house. This can free up your time to focus on client relationships while I take care of delivering top-notch SEO results.

Feel free to include these answers in your FAQ section. They should give your potential clients a well-rounded understanding of your expertise and services.

Do you offer international SEO?

Yes, if your website operates in multiple regions I am able to offer international SEO expertise.

Ready to Start Your SEO Project?

I'd love to hear from you.

If you’d prefer to speak directly to me please book a call