Who is Matt Robinson?

As a veteran SEO Consultant I don’t just focus on websites; I focus on your business as a whole. I take the time to understand your unique goals, challenges, and aspirations. I dive deep into market research, analyse data, and craft tailor-made SEO strategies and solutions that set you apart from the competition.

My SEO Journey

I started building websites back in the mid-1990’s when working as a Microsoft Certified Systems Engineer for a London based air-freight company. As the internet started to flourish, search engines like Alta Vista and Yahoo! emerged, primarily to index and organise websites and make them more accessible to users.

As the world wide web continued to expand website owners and developers began to realise the need to enhance content visibility, giving rise to the inception of SEO (Search Engine Optimisation).

My Career as an SEO Consultant

It was around this time that I found my calling as an Intranet Administrator at the prestigious pharmaceutical giant GSK, where I worked on numerous brands and external websites.

This pivotal role granted me the opportunity to work on a myriad of brands and external websites, enriching my web design and development skills.

As search engine algorithms continually evolved, a dominant player emerged in the form of Google, founded in 1998. Its groundbreaking PageRank algorithm revolutionised search accuracy and delivered unparalleled relevance in search results, cementing Google’s position as a frontrunner in the search engine market.

During the 2000s, I embarked on an exciting freelance journey, collaborating with diverse marketing agencies to spearhead numerous site builds. My unwavering focus on SEO principles ensured that each project harnessed the full potential of search engine visibility and user engagement.

SEO’s couldn’t ignore the fact that Google was gaining marketshare and were left with no option but to pay close attention to satisfying the their ranking algorithm and to the many core updates that were rolled out in the early 2010’s. These included Panda (2011), Penguin (2012), Hummingbird (2013) and Pigeon (2014) and were designed to put a stop to black-hat SEO tactics. Google continues to roll out core updates to this date.

Google’s commitment to delivering the best user experience has led to the continuation of core updates to this day. As SEO specialists, we understand the significance of staying informed, agile, and adaptable in our strategies, always keeping the end-users at the heart of our endeavours.

My Passion for SEO

As an ROI-focused SEO expert, my mission is clear: to help your business thrive. By understanding your unique operations and profit models, I craft SEO strategies that fuel increased organic traffic, higher rankings, and a substantial return on investment.

Whether you prefer remote consultancy or on-site collaboration, I’m here to bring my expertise wherever you need it.

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

Talk to me about your project →

Ready to Start Your SEO Project?

I'd love to hear from you.

If you’d prefer to speak directly to me please book a call