Dental SEO Consultant

As a dentist, you know how important it is to attract new patients and grow your dental practice. In today’s digital age, having a strong online presence is crucial for the success of your business. This is where dental SEO comes into play.

What is Dental SEO and Why is it Important for Dentists?

Dental SEO involves various techniques and strategies aimed at improving the visibility and ranking of your dental practice’s website in search engine results. It should be part of your overall dental marketing strategy.

By optimising your website for Google search and other search engines, you increase the chances of appearing higher in search results when potential patients search for dental services in your area.

Local Google Search for Dentist

Why Should You Hire a Dental SEO Consultant?

I often get asked, “Why can’t I just handle SEO in-house?” That’s a valid question, and some businesses do have the resources to manage SEO internally. However, SEO – and especially dental SEO – is a complex field that is constantly evolving. It can be challenging for an in-house team to stay on top of the latest developments, algorithm updates, and best practices.

This is where my SEO consulting services come in. I offer the expertise of an entire SEO agency while providing the dedicated attention that an in-house team would offer. This way, your business can benefit from specialised, up-to-date knowledge without the overheads of hiring a full-time, in-house SEO expert.

Matt Robinson SEO Consultant

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

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Benefits of Dental SEO for Dentists

Dental SEO, or search engine optimisation, is the process of optimising your dental website so that it ranks higher in search engine results pages (SERPs) and attracts more visitors. In this article, we will explore the basics of dental SEO, its benefits, and how you can optimise your dental website to improve your online presence.

Dental SEO offers numerous benefits for dentists. Firstly, it helps increase the visibility and exposure of your dental practice, allowing you to reach a wider audience. By appearing higher in search results, you can attract more organic traffic to your website, resulting in an increased number of potential patients. Dental SEO also helps establish your credibility and authority in the dental industry, as appearing on the first page of search results indicates that you are a reputable and trusted dental professional.

How Dental SEO can improve your online presence

Having a strong online presence is essential for dentists in today’s digital world. Dental SEO can significantly improve your online presence by increasing the visibility of your dental practice’s website. When your website ranks higher in search results, it becomes more visible to potential patients who are actively searching for dental services in your area. This increased visibility can lead to higher website traffic, more inquiries, and ultimately, more patients for your dental practice.

How to Optimise Your Dental Website for SEO?

On-page SEO techniques for dental websites

On-page SEO refers to the optimisation of various elements on your dental website to improve its visibility and ranking in search results. This includes optimising meta tags, titles, headings, URLs, and content with relevant keywords to make your website more search engine-friendly. Creating high-quality and informative content that is optimised for search terms can also help improve your website’s SEO.

Implementing Off-page SEO strategies for your dental practice

Off-page SEO focuses on optimising your dental practice’s online presence outside of your website. This includes building quality backlinks from reputable websites, engaging in social media marketing, and promoting your dental practice through online directories. Off-page SEO can help improve your dental website’s authority and credibility, which can have a positive impact on your search engine rankings.

Importance of Technical SEO for your dental website

Technical SEO involves optimising the technical aspects of your dental website to ensure that search engines can crawl and index your pages effectively. This includes optimising your website’s loading speed, improving its mobile-friendliness, and fixing any broken links or errors. By addressing these technical issues, you can improve your website’s user experience and search engine visibility.

SEO Case Studies

My Plumber Logo

My Plumber

SEO & PPC Campaign:
163% Subscriber Growth in 4 Months

Marvel Factfiles needed to distinguish itself in a competitive fandom magazine market. I deployed a targeted SEO strategy that elevated their online profile, capturing the core Marvel audience and boosting subscriptions.

Read More →
James Gilbert and Son

James Gilbert & Son

SEO & PPC Campaign:
91% Organic Increase in 6 Months

James Gilbert and Sons struggled with their online visibility for both architectural metalworks and their online shop. My comprehensive SEO strategy boosted their search rankings and bridged their dual business focus, increasing both project enquiries and online sales.

Read More →
Eaglemoss Publications

Eaglemoss Publications

SEO & PPC Campaign:
127% Subscriber Growth in 3 Months

Eaglemoss Publications aimed to be a standout in the crowded partwork’s magazine sector. My data-driven SEO strategy increased their online visibility and subscriptions, turning them into a go-to resource for partwork enthusiasts.

Read More →

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Why Local SEO is Vital for Dentists?

The role of Local SEO in attracting potential patients

Local SEO for dentists is especially important because it helps you target potential patients in your local area. Asa local service provider, when someone searches for a dentist in their location, local SEO ensures that your dental practice’s website appears in the search results. By optimising your website for local search terms and utilising online directories such as Google My Business, you can attract more local patients to your dental practice. Search engines like Google want to deliver the most relevant results to searchers so by paying attention to local SEO you can increase your chances of getting your brand in front of the right people.

How to optimise your dental practice for Local SEO?

To optimise your dental practice for local SEO, start by creating a Google My Business listing for your dental practice. Ensure that your business name, address, and phone number are accurate and consistent across all online platforms. Include local keywords in your website content, meta tags, and headings to improve your website’s visibility in local searches. Encourage your patients to leave reviews on platforms like Google or Yelp, as positive reviews can boost your local SEO.

Best practices for Local SEO in the dental industry

When it comes to creating a winning local SEO strategy for dentists, there are a few best practices to keep in mind. Firstly, make sure your dental practice’s website is mobile-friendly, as many local searches are done on mobile devices. Secondly, target long-tail keywords that are specific to your local area, such as “best dentist in [city name].” Lastly, ensure that your website is listed in online directories and that your contact information is up-to-date.

SEO Client Testimonials


Since Matt came on board, we've seen a significant improvement in our search rankings. His SEO strategies are comprehensive, tailored, and highly effective. We couldn't be more satisfied!

Emma Thackara, Head of Digital
Eaglemoss Publications


Our website traffic increased by 150% in three months, and our sales have skyrocketed. He not only improved our search rankings but also enhanced our website's user experience.

Giles Blunden, Director
James Gilbert & Son


With Matt, we've not only achieved our SEO goals but surpassed them. His continuous support and detailed reports have made a huge difference. A real game-changer in our industry.

Angie Lyons, Director
My Plumber


Matt delivered impressive results in improving our online presence. He is knowledgeable, responsive, and committed to supporting our initiatives. A very professional SEO service provider.

David Martin, Owner
Save Money Diving


Our keyword rankings have improved dramatically since we started working with Matt Robinson. He's helped us tap into new markets and increase our online visibility. Highly recommended!

Pippa Hounslow, Web Designer
Eaglemoss Publications


Choosing Matt for our SEO needs was the best decision we've made. His expertise and dedication resulted in a substantial increase in organic traffic and leads. Truly top-notch service.

Matt Partridge, CEO
Protech Dive School

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How to Choose the Right Dental SEO Service?

Factors to consider when selecting a dental SEO company

Choosing the right dental SEO service is crucial for the success of your dental practice’s online marketing campaign. Consider factors such as the company’s experience, expertise, reputation, and the results they have achieved for other dental clients. It’s also important to evaluate their pricing structure and ensure that their services align with your specific goals and requirements.

Questions to ask dental SEO experts

When consulting with dental SEO experts, ask them about their strategies for on-page and off-page SEO. Inquire about their approach to keyword research, content creation, and link building. Additionally, ask for case studies or examples of successful dental SEO campaigns they have worked on in the past. This will give you a better understanding of their expertise and capabilities.

Importance of SEO audit for your dental practice

An SEO audit is an essential part of any dental SEO strategy. It involves analysing your website’s current performance to identify areas for improvement. A thorough SEO audit will assess your website’s on-page and off-page SEO, technical SEO, keyword optimisation, and overall website structure. It provides valuable insights into what changes need to be made to improve your website’s search engine ranking and online visibility.

My SEO Clients

Blackbird London Logo
ADT Logo
Coral Grand Divers Logo
Soak Bathrooms Logo
James Gilbert & Son Logo
Marvel Figurine Collection Logo
Disney Animal World Logo
My Plumber Logo
Protech Dive College Logo
Rec-2-Tec Logo
Save Money Diving Logo
Top Liveaboards Logo

Talk to me about your project →

Top Dental SEO Tips to Boost Your Website’s Search Ranking

Choosing the right keywords for your dental website

Keyword research is a vital aspect of dental SEO. Choose keywords that are highly relevant to your dental services and have a high search volume. Target both general keywords, such as “dentist” or “dental care,” and localised keywords, such as “dentist in [city name].” Incorporate these keywords strategically into your website’s content, meta tags, and headings to improve your website’s search ranking.

The impact of content marketing on dental SEO

Content marketing plays a significant role in dental SEO. Creating high-quality, informative, and engaging content helps establish your expertise and authority in the dental industry. Additionally, it provides valuable information to potential patients, increasing the chances of them choosing your dental practice. Incorporate relevant keywords into your content and regularly update your website with fresh and valuable content to improve your search engine ranking.

Optimising your dental practice website for better search results

To optimise your dental practice website for better search results, ensure that your website is fast, mobile-responsive, and user-friendly. Optimise your images and videos, use descriptive alt tags, and leverage multimedia to enhance user experience. Additionally, improve your website’s navigation and structure for easy user access to important information. These optimisations contribute to better search engine rankings and improved user engagement.

The Future of Dental SEO and Emerging Trends

How voice search is changing dental SEO landscape

Voice search is rapidly gaining popularity, with more and more people using voice assistants like Siri or Alexa to search for information. This trend has implications for dental SEO, as people tend to use more conversational language when conducting voice searches. Optimising your website for long-tail keywords and natural language can help you stay ahead in the changing dental SEO landscape.

The role of AI in dental SEO marketing

Artificial intelligence (AI) is revolutionising many industries, and dental SEO marketing is no exception. AI-powered tools can analyse massive amounts of data, identify trends, and provide valuable insights into SEO strategies. Machine learning algorithms can help optimise website content and deliver personalised experiences to users. Embracing AI in your dental SEO marketing can give you a competitive edge in the industry.

Importance of mobile optimisation for dental websites

In an increasingly mobile-focused world, optimising your dental website for mobile devices is crucial. Google prioritises mobile-friendly websites in search results, so having a responsive and mobile-optimised website is essential for dental SEO. Ensure that your website loads quickly on mobile devices, has an easy-to-use interface, and provides a seamless browsing experience for your mobile visitors.

In conclusion, dental SEO is a vital aspect of digital marketing for dentists. It helps improve your online presence, attract more potential patients, and increase the visibility of your dental practice’s website. By implementing on-page SEO techniques, off-page SEO strategies, and local SEO optimisations, you can boost your website’s organic search visibility.

Ready to work with the best SEO for dental practices?

The importance of SEO for dentists has never been greater, as more and more local practices compete for the top spots in Google and other search engines such as Bing, Yahoo, DuckDuck Go to name but a few.

When it comes to investing in dental SEO it’s important to choose a SEO consultant who has experience and can help attract a new and constant stream of visitors to your dental website by optimising your website for the most lucrative dental search terms improving your visibility in search to get the best results and the best ROI for you.

Investing in dental SEO can help find a new stream of dental patients, making your dental practice the most money possible through the internet. When they need a local dentist you appear at the top of the search results pages for a variety of SEO keywords.

Working with a dental website SEO specialist, such as myself, ensures that you come up with an SEO plan that can boost your visibility in search results.

I also offer web design for dentists practices and clinics and improve your conversion rates so that you get more customers.

Ready to Start Your SEO Project?

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