Local SEO Services

If your business doesn’t appear in local search results, you’re missing out on a vast number of potential local customers. Local SEO services aim to improve your local search visibility, ensuring your business is easily found by customers in your area. By using the right strategies and tactics, I can boost your rankings on search engine results pages (SERPs), making your business a go-to in your local area.

What is Local SEO?

Local SEO, or search engine optimisation, involves optimising your local business, product or service for search queries that are location specific.

It’s a subset of general organic SEO that focuses on optimising a business’s presence for local search results.

Unlike general SEO which focuses on improving a website’s visibility on a national or global scale, local SEO aims to capture traffic from searchers looking for services or products in a specific area, usually near them.

Local SEO services, a cornerstone of digital marketing strategy, focus on getting your brand in front of your local audience and appearing in local search results to increase your website traffic.

Local SEO Map on Mobile
Google Places

Why is Local SEO Important?

Local SEO helps businesses stand out in the crowded online marketplace. When your business is optimised for local searches it has a higher chance of appearing in the top results, particularly in the “Local Pack” – the top three local business listing on Google.

This prominence can give your business a competitive edge over rivals who aren’t leveraging local SEO.

Local SEO isn’t just about visibility, it’s about relevance. When users search for local services or products they often have specific, immediate needs. By presenting localised content, reviews and other information, businesses can offer more personalised and relevant experiences to users. This relevance builds trust and fosters loyalty, making customers ore likely to choose and stick with a particular local business

Why Should You Hire a Local SEO Consultant?

Hiring a local SEO specialist ensures that your business is tapping into specialised knowledge and techniques tailored for local optimisation.

Handling local SEO in-house may seem like a good idea, but without the requisite knowledge it can lead to wasted time and resources. Mistakes or inefficiencies in strategy can result in missed opportunities or even penalties from Google, and other search engines.

Matt Robinson SEO Consultant

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

Talk to me about your project →

Why Choose Me as your Local SEO Consultant

As a leading local SEO consultant, my approach to local SEO is both an art and a science. SEO and local relevance go hand-in-hand, meaning that while I use proven strategies to optimise your website, I also take time to understand your business and your local market.

Understanding your audience’s local search queries, the services you offer, and the areas you serve are all crucial to crafting an effective local SEO campaign. This combined with technical expertise allows us to deliver best results for local businesses.

I can help your business reach new customers, boost your online visibility, and even give your in-house team the tools they need to continue your digital marketing success.

Google Search Console Graph
Google Search Console Graph Data

Matt Robinson

Not getting the desired results from your current SEO agency? Want me to do your SEO for you? Click here to get started.

The Best Local SEO Services: What to Look For

When you’re looking for the best local SEO services, remember that not all providers are created equal. As an experienced local SEO service provider, I know what works—and what doesn’t. So here’s my advice:

Look for a local SEO company that offers a comprehensive approach to local SEO, one that goes beyond traditional SEO to understand your business, your customers, and your local market. Make sure they’re skilled in SEO auditing and have a team of experienced SEO specialists who use best practices to deliver the best results.

Check if they use strategies like local citations, local link building, and content marketing to improve your visibility. Ask if they offer services like managing your Google My Business listing, helping with online reviews, and offering PPC services.

Above all, choose a local SEO agency that helps local businesses like yours thrive in the digital landscape, one that can build local strategies tailored to your needs, and is ready to adapt as search engines and customer behaviours evolve.

The Core Elements of Local SEO

A strong local SEO strategy is pivotal in ensuring that your local business is discoverable in search engines for geographically related queries.

When it comes to local SEO, it’s important to understand that it’s not a single, standalone service. Rather, it’s a compilation of many different services, strategies, and tactics that, when combined, can make a huge impact on your local online presence and visibility. Let’s take a closer look at some of these core elements.

Effective local SEO isn’t a one-size-fits-all solution. It requires a unique blend of strategies and tactics tailored to your business and your target location.

Google Business Profile Optimisation

Claiming and verifying your Google business profile is fundamental. Once claimed, it’s important to optimise the listing by providing accurate business information, choosing the appropriate business category, adding quality photos, and encouraging customers to leave reviews.

Managing your Google Business profile ensures your business information is accurate and visible.

Consistent NAP (Name, Address, Phone Number) Information

Ensure that your business details are consistent across all online platforms, directories, and websites. Inconsistencies can confuse search engines and reduce your chances of ranking well in local searches.

Local Citations and Local Listings

Beyond just NAP, local citations are mentions of your business on other websites, even if they don’t link back to your site. Building citations from reputable local directories and industry-specific platforms can boost your local search visibility.

Local citations, which are online mentions of your business name and address, play a vital role in local SEO. These citations help search engines like Google validate your business as legitimate and locally relevant.

Local SEO citations, particularly those in respected directories, can enhance your local relevance and boost your local SEO.

Local business listings are an important factor to consider when looking to enhance your local business.

Customers are always searching for local businesses online whenever they search for “near me”. Local citations can enhance business’s online presence and lead to an increase in search traffic.

SEO Keyword Research

Keyword research is the foundation of any SEO campaign. By understanding the exact terms your ideal local customers are using to find services like yours, I can create content that speaks directly to their needs. Choosing the best local SEO keywords is knowing how many searches are made per month for a particular search term.

Localised Content

Create content on your website that is tailored to your local audience. This can include blog posts about local events, news, or other local-specific topics relevant to your business.

Online Reviews and Reputation Management

Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and Facebook. Respond to reviews, both positive and negative, to show that you value feedback and are committed to improving. Responding to online reviews—both positive and negative—can build trust and improve your reputation.

Local Backlinks

Just as backlinks are crucial for traditional SEO, local-focused backlinks from reputable sources can boost local SEO. Seek partnerships or collaborations with local organisations, businesses, or media to gain quality local backlinks.

Local link building can significantly enhance your local SEO efforts by boosting your website’s authority and driving website traffic.

On-Page SEO with Local Focus

Optimise your website’s meta tags, URLs, and content with local keywords. For instance, if you’re a plumber in London, terms like “London plumbing services” would be relevant.

Mobile Optimisation

With many local searches happening on mobile devices, especially with “near me” queries, it’s imperative to ensure that your website is mobile-friendly.

Schema Markup

Implementing local schema markup (structured data) on your website can provide search engines with more information about your business, like the services you offer, your location, operating hours, etc.

Social Media Presence

Engaging with a local audience on platforms like Facebook, Instagram, and Twitter can boost local brand awareness and contribute indirectly to local SEO.

Tell me about your project →

SEO Client Testimonials


Since Matt came on board, we've seen a significant improvement in our search rankings. His SEO strategies are comprehensive, tailored, and highly effective. We couldn't be more satisfied!

Emma Thackara, Head of Digital
Eaglemoss Publications


Our website traffic increased by 150% in three months, and our sales have skyrocketed. He not only improved our search rankings but also enhanced our website's user experience.

Giles Blunden, Director
James Gilbert & Son


With Matt, we've not only achieved our SEO goals but surpassed them. His continuous support and detailed reports have made a huge difference. A real game-changer in our industry.

Angie Lyons, Director
My Plumber


Matt delivered impressive results in improving our online presence. He is knowledgeable, responsive, and committed to supporting our initiatives. A very professional SEO service provider.

David Martin, Owner
Save Money Diving


Our keyword rankings have improved dramatically since we started working with Matt Robinson. He's helped us tap into new markets and increase our online visibility. Highly recommended!

Pippa Hounslow, Web Designer
Eaglemoss Publications


Choosing Matt for our SEO needs was the best decision we've made. His expertise and dedication resulted in a substantial increase in organic traffic and leads. Truly top-notch service.

Matt Partridge, CEO
Protech Dive School

Talk to me about your project →

Making Your Business Stand Out in Local Search Results

Standing out in the local search results is not an easy task, but it’s definitely achievable with the right local SEO strategies. It involves multiple factors, including the overall reputation of your business, the relevance of your products or services to the search query, and the distance of your physical location from the searcher.

However, it’s not enough to just show up in the search results. Your business also needs to stand out. And here’s where a local SEO service provider like myself steps in. I use tried-and-true tactics, along with innovative strategies, to make your business stand out from the crowd.

Google Maps
Google Maps

Building Your Local Presence Online

Local SEO is more than just getting your business name and address out there—it’s about building your local online presence. That includes garnering positive online reviews, ensuring your web pages are locally relevant, and using content marketing to connect with your local audience.

The concept of ‘build your local’ isn’t just about geographical location—it’s about building a strong, local digital presence that resonates with your audience and gives your business a competitive edge. In other words, a solid local SEO strategy can help your business become a trusted name in your local area, driving more traffic to your website, and ultimately, more customers through your doors.

Local SEO is a great way to build local relevance by getting your brand in front of your local audience. local shops and other brick and mortar stores such as dentists, restaurants, car showrooms to name but a few.

Help Your Business with Local SEO

Local SEO services are designed to help your business thrive in a digital world. By optimising your website for local search, we can help your business reach new customers, boost your online visibility, and even give your in-house team the tools they need to continue your digital marketing success.

Investing in local SEO services isn’t just a sound business decision—it’s a commitment to your local customers. It’s about making your business easier to find, more attractive to visit, and more trusted by those who do.

My SEO Clients

Blackbird London Logo
ADT Logo
Coral Grand Divers Logo
Soak Bathrooms Logo
James Gilbert & Son Logo
Marvel Figurine Collection Logo
Disney Animal World Logo
My Plumber Logo
Protech Dive College Logo
Rec-2-Tec Logo
Save Money Diving Logo
Top Liveaboards Logo

Talk to me about your project →

Ready to Start Your SEO Project?

I'd love to hear from you.

If you’d prefer to speak directly to me please book a call