Professional SEO Audits

Why settle for surface-level insights when you can delve deep into your website’s true organic potential? My manual audits don’t just skim the top; they dig deep to uncover actionable insights that automated tools can’t catch.

What is an SEO Audit?: Definition and Overview

An SEO audit is a systematic evaluation of your website’s search engine visibility. It’s a diagnostic tool, not a performance review. The objective? To identify critical issues that hinder your site’s ability to rank well in search engines, as well as to uncover strategic opportunities for improvement.

Definition

In essence, an SEO audit scrutinises the technical infrastructure of your website, alongside its on-page and off-page elements. This rigorous analysis informs strategic decisions, guiding adjustments to your site architecture, content quality, and overall user experience.

Overview

Whether you’re an industry veteran or just starting out, SEO audits are indispensable. They provide a roadmap, detailing where your website currently stands and where it needs to go. From metadata to backlink profiles and site speed to mobile-friendliness, every facet undergoes a meticulous evaluation. The end result is a set of data-driven recommendations designed to boost your site’s search engine performance.

Not All SEO Audits Are Created Equal

Have you ever been enticed by those “free SEO audits” that promise the moon but deliver only generic, automated reports? More often than not, these quick-and-dirty audits rely on off-the-shelf software, offering surface-level insights that lack the nuance your website deserves. While tools like SEMrush, SiteBulb or Ahrefs have like their merits, they can’t replace a thorough, data-driven SEO analysis tailored specifically for your website.

At Matt Robinson SEO, I do things differently. My audits aren’t just some software’s interpretation of your site. I use Google Search Console data to dive deep into your website’s performance. You won’t get a cookie-cutter PDF. Instead, you’ll receive a detailed slide deck and a meticulously crafted spreadsheet, all designed to give you a complete understanding of what your site needs to truly excel in search rankings.

My SEO audits go the extra mile. I tap into the rich data available through Google Search Console to dissect your website’s performance in granular detail. No generic PDF reports here. You’ll receive an in-depth slide deck and a comprehensive spreadsheet, laying out a roadmap for tangible improvements.

My advice? Don’t settle for quick fixes or one-size-fits-all solutions. Choose an SEO audit that delivers real value and actionable insights. Because your website deserves nothing less.

Why All SEO Audits Are Not Made The Same: Choose Wisely

The phrase “SEO Audit” gets thrown around a lot these days, but let’s be real—no two audits are ever truly identical. Some skim the surface, offering you a cursory glance at your SEO health, while others dig deep into the nitty-gritty details that could make or break your online success.

At Matt Robinson, I’ve developed a tiered approach to my SEO audits—ranging from Starter to Ultra—because I understand that one size doesn’t fit all. Whether you’re just getting your feet wet in the SEO pool or you’re looking for a deep dive into the intricacies of your online presence, I’ve got an audit tailored to your unique needs.

So, go ahead, be choosy! Pick the audit that’s right for you, and let’s transform your SEO from so-so to stellar.

Why Choose Me?

My approach to SEO aims for sustainable growth, focusing on best practices and strategies that are aligned with Google’s guidelines. This is in contrast to strategies that may rely heavily on quick, less sustainable tactics, sometimes known as “black-hat SEO,” which might produce results in the short term but could potentially harm your site’s reputation and rankings in the long run.

The idea is to focus on the core elements that make SEO effective, rather than looking for quick fixes or shortcuts that might not provide long-term value.

Matt SEO Consultancy

Tailored SEO Audits for Every Business Need

At the heart of my SEO services is a multi-tiered approach to audits, designed to meet the unique needs of businesses big and small. I offer four distinct levels of SEO audits, each progressively more detailed and comprehensive than the last.

Whether you’re a startup looking for a quick but insightful overview of your SEO health, or an established enterprise seeking an exhaustive deep-dive analysis, I’ve got an audit package that aligns perfectly with your objectives.

This tiered structure allows me to offer scalable solutions, making expert-level SEO analysis accessible to all. Rest assured, whichever level you choose, you’ll gain valuable insights that empower you to make informed, strategic decisions.

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1. Essentials SEO Audit

Ever wondered why your small website isn’t gaining traction in search rankings or why you’ve lost valuable ground? Our Essentials SEO Audit is tailored specifically for businesses like yours that are looking for a clear, top-level snapshot of their site’s organic health.

Forget generic analysis; this audit is grounded in real data, pulled straight from Google Search Console. We meticulously dissect key issues holding back your website, presenting our findings in an engaging slide deck that mixes screenshots, clear commentary, and actionable recommendations. And because we believe in full transparency, we’ll also give you a master data sheet, so you can see the nuts and bolts of what we’re talking about.

With the Essentials SEO Audit, you’re not just getting information; you’re gaining the knowledge and tools to push your website up those elusive search rankings.

  • Price: £999
  • Delivery: 7-days
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2. Pro SEO Audit

Rev up your SEO strategy with our Pro Audit, tailored specifically for medium-sized businesses. This isn’t just a surface-level review; we go deep, providing a robust, data-driven audit that reveals not just what you’re doing right, but what could be holding you back.

You’ll get everything included in our Essentials Audit, but we take it up a notch. With the Pro Audit, we delve into the intricacies of your organic profile and trajectory. You’ll gain a keen understanding of your SEO strategies—what’s boosting your rankings, what’s dragging you down, and the opportunities you’ve been missing.

Built on detailed Google Search Console data, this audit adopts an aggressive approach to data analysis. Ideal for department managers and business owners, our Pro Audit gives you a transparent look at your current SEO strategy. Are you getting a good return on your investment, or is it time for a pivot? We offer clear, actionable recommendations to guide your next moves.

  • Price: £1,999
  • Delivery: 14-days
Buy ‘Pro’ Now
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3. Elite SEO Audit

Uncover the full story of your organic performance with my Elite Audit—a holistic, rigorous examination tailored for businesses in complex niches or for those keen on accelerating their organic growth.

This is more than just an audit; it’s an actionable roadmap. You’ll not only get an exhaustive breakdown of your domain profile but also comprehensive recommendations for strategic advancement. We’ll cover it all: from a meticulous Google Search

Console analysis to scrutinising your content, technical configurations, and backlink profile.

The Elite Audit is your key to unlocking scalable, sustainable growth. Aimed at businesses ready to take their organic presence to the next level, this audit gives you a no-holds-barred look at your SEO efforts to date in relation to your investment.

It’s time to turn data into decisions. Get granular, get strategic, and drive your organic performance with the Elite Audit.

  • Price: £3,499
  • Delivery: 21-days
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4. Titan SEO Audit

The Titan Audit is the ultimate offering for those who seek an unmatched depth of SEO insight. Tailored to the unique needs of your organisation, this audit is the epitome of detail-driven analysis. I start by conducting a complete Google Search Console audit, accompanied by a full technical and rendering audit. But I don’t stop there. My link audit goes beyond the basics, delving into nuances like link velocity to provide a multi-dimensional view of your link profile.

I also take a longitudinal look at your SEO performance, analysing trends in rank changes, conversions, sales, and revenue over time. Your Google Analytics data undergoes a rigorous review to evaluate key behavioural metrics like user engagement and abandonment rates. My keyword analysis isn’t just a superficial look; I dig deep to understand keyword intent and align it with your overall content and SEO strategy.

I examine your content across multiple parameters—whether it’s aligned with your business goals, its freshness, authority, and adherence to Google’s E-E-A-T and YMYL guidelines. To make this audit even more comprehensive, I overlay Google core updates on your data, giving you an in-depth understanding of any fluctuations in your organic visibility or page rank.

The Titan Audit is a powerful tool for personalised, actionable intelligence. It not only uncovers every hidden facet of your website but also sets the stage for making informed, data-driven decisions that will elevate your SEO strategy.

  • Price: £4,999
  • Delivery: 28-days+
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“Titan Audit: The Turning Point for Our SEO Journey”

We’ve dabbled in SEO for years, jumping from one strategy to another, and even bringing it in-house at times. Our experience had been a carousel of disappointments until we opted for the Titan Audit led by Matt. Though Matt is renowned in the SEO sphere, what we received exceeded even our lofty expectations.

Three weeks after placing the order, we were presented with an all-encompassing audit: a 500-slide deck, a detailed master sheet, a strategic content roadmap, and a prioritized task list. Oh, and a bonus—a video walkthrough that took the intimidation factor out of the more complex data points.

The wake-up call for us was the section on user abandonment. It was clear we were losing visitors on crucial pages. Based on Matt’s insights, we’ve undertaken a major site overhaul and pivoted our content strategy. The content audit was revelatory, showing us that much of our spending on content was essentially wasted. We’re now following a refined approach that Matt laid out for us.

The link analysis was another high point. While not immediately actionable, it changed our perspective on our linking strategy, pushing us to rethink our PR priorities and focus on organic link acquisition. Matt’s recommendations for a staged disavow of harmful links were also invaluable.

But what really startled us was the section on user behaviour. We were aware that engagement was suboptimal, but we had no idea about the scale of the issue, particularly on mobile devices. Matt gave us detailed explanations and actionable steps to revamp our mobile strategy.

In summary, the Titan Audit hasn’t just been insightful; it’s been transformative for our business. We’ve slashed ineffective spending, aligned our focus, and most importantly, we’re seeing the impact in our metrics. We’ve since brought Matt onboard for ongoing consultancy. Implementing these strategies in-house, with Matt’s expert supervision, feels like the first real step forward in our SEO journey.

Gareth Eaglemoss

Gareth – Head of Subscriptions
Eaglemoss Publications

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