Accounting SEO Consultant

SEO is a crucial aspect of any online business, and Accountants websites are no exception. If you want to make the most of your online presence, partnering with an expert finance SEO consultant can be one of the best decisions you make.

Accountancy SEO Services

Accountancy SEO refers to the process of optimising the infrastructure of a plumbing website to ensure that search engines can effectively crawl, index, and render its content.

While content optimisation and link building get a lot of attention in the SEO world, technical SEO is fundamentally about ensuring that a website’s technical aspects are up to par. Without it, even the best content can be overshadowed by poor site performance.

Core Web Vitals

Why Should You Hire a Finance SEO Consultant?

I often get asked, “Why can’t I just handle SEO in-house?” That’s a valid question, and some businesses do have the resources to manage SEO internally. However, SEO – and especially finance SEO – is a complex field that is constantly evolving. It can be challenging for an in-house team to stay on top of the latest developments, algorithm updates, and best practices.

This is where my SEO consulting services come in. I offer the expertise of an entire SEO agency while providing the dedicated attention that an in-house team would offer. This way, your business can benefit from specialised, up-to-date knowledge without the overheads of hiring a full-time, in-house SEO expert.

Matt Robinson SEO Consultant

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

Talk to me about your project →

Why is SEO Important for Accountants?

In the current digital age, the Internet is often the first place people turn to when searching for an accountant or an accounting firm. Hence, accounting firms must establish a strong online presence to attract new clients and grow their business. One of the most effective ways to achieve this is through search engine optimisation (SEO), a practice aimed at improving a website’s visibility in search engine results pages (SERPs).

SEO is essential for accountants as it allows your accounting firm’s website to rank higher in search engine results. This is particularly vital as people rarely go beyond the first page of search results when looking for services. High-quality SEO for accountants ensures your website is easily accessible to potential clients.

A successful SEO strategy can help attract more traffic to your website, leading to more inquiries and ultimately, more clients. This process involves various practices, including keyword research, on-page SEO, technical SEO, and off-page SEO.

My Approach to SEO for Accountants

As a professional SEO consultant my SEO process has been fine-tuned over many years. As a result my process tends to follow blueprint including various SEO tactics and techniques.

Technical SEO

Technical SEO focuses on improving the backend structure and foundation of your website. This includes improving site speed, ensuring your website is mobile-friendly, and making it easy for search engine crawlers to understand and index your site.

Technical SEO services involve optimising your website’s infrastructure for crawling and indexing by search engines. This includes optimising your site speed, mobile-friendliness, URL structure, and implementing schema markup.

By understanding your firm’s specific needs and goals, you can choose the right type of SEO services for your accounting firm.

Ensure that search engines can easily crawl and index your website. This involves improving your site speed, making your website mobile-friendly, and creating a logical site structure, among other things.

Keyword Research

Keyword research is the process of identifying the words and phrases potential clients use when searching for accounting services. These keywords should be used throughout your website’s content to help it appear in relevant search results.

For example, if you’re an accountancy firm specialising in small business accounting, keywords such as “small business accountant” or “small business accounting services” could be beneficial. Use SEO tools to conduct keyword research and identify the most relevant keywords for your firm.

Identify the terms and phrases your potential clients use when searching for accounting services. Tools like Google Keyword Planner and SEMrush can help you conduct comprehensive keyword research.

On-Page SEO

On-Page SEO refers to optimising individual pages on your website to rank higher and earn more relevant traffic in search engines. This involves the strategic placement of keywords in the page’s title, headings, and main content.

It also includes practices like creating high-quality content, optimising meta descriptions, and ensuring a good user experience. Keep in mind that Google values high-quality content that is valuable to your audience, so always strive to provide useful, informative content.

Local SEO

As an accountant or accounting firm, your clients are likely to be in the same locality as you. Local SEO improves your visibility in search results for local searches. One of the best ways to boost your local SEO is to optimise your Google My Business profile. Ensure that your firm’s name, address, and phone number (NAP) are consistent across all online platforms.

Additionally, garnering positive client reviews can significantly improve your firm’s local SEO. Encourage satisfied clients to leave reviews on your Google Business profile to help improve your ranking in local search results.

Local SEO services help improve your visibility in local search results. This is crucial for accounting firms, as potential clients often search for services within their local area. Local SEO services can help you optimise your Google My Business profile, manage online reviews, and ensure your website features in local directories.

National SEO

National SEO services focus on ranking for broad keyword terms rather than specific geographical terms. If your accounting firm operates on a national scale, or if you offer online accounting services, national SEO could be a more suitable strategy.

Off-Page SEO

Off-page SEO involves activities that happen away from your website but can impact your ranking in SERPs. This primarily involves building high-quality backlinks from other websites, which Google views as a sign of trust and authority. You can earn backlinks by creating valuable content that others want to link to or by reaching out to relevant websites and asking them to link to your site.

Boost your site’s credibility and authority through backlink building. This involves getting other reputable sites to link back to your site.

The Role of SEO Services for Accountants

Engaging an SEO company that provides SEO services for accountants can be a wise investment. They can conduct an SEO audit to identify areas of your website that need improvement and devise a comprehensive SEO strategy tailored to your firm’s needs. These professionals keep up-to-date with the latest SEO tips and best practices and can help your accounting firm navigate the complexities of SEO effectively.

By investing in SEO services for accountants, you allow your firm to stay competitive in the digital space, attract more website visitors, and convert them into clients.

Practical SEO Tips for Accounting Firms

Here are some practical SEO tips that accounting firms can implement to improve their online visibility and attract new clients:

Create Informative Content

One of the most effective ways to drive traffic to your website is by creating useful, high-quality content that addresses the needs and concerns of your potential clients. Regularly update your website with blog posts, articles, and resources on accounting topics. Not only will this provide value to your visitors, but it will also give you the opportunity to naturally incorporate your target keywords into your content.

Optimise Your Site’s Structure

An easy-to-navigate website can greatly improve the user experience, which is a crucial ranking factor in Google’s algorithm. Organise your website’s pages in a logical manner and ensure that information is easy to find. Your website should also be mobile-friendly, as a large portion of web traffic comes from mobile devices.

Implement Schema Markup

Schema markup is a form of microdata that allows search engines to understand your website’s content better. This can enhance the way your page appears in SERPs, potentially improving click-through rates. For accounting firms, schema markup can be used to highlight important information such as your firm’s contact details, reviews, or range of services.

Regularly Audit Your Website

Regular SEO audits can help identify areas for improvement on your website. An audit will review aspects like your site speed, on-page SEO factors, and technical SEO factors. Tools like Google Analytics and Google Search Console can provide valuable insights into your website’s performance and identify any issues that may be impacting your SEO.

Build Quality Backlinks

Backlinks from reputable, high-authority websites can significantly improve your website’s SEO. These can be gained through strategies such as guest posting, creating shareable content, or forming partnerships with relevant industry websites.

Target Quality Traffic

Unlike traditional advertising strategies, SEO targets users who are actively searching for the accounting services you provide. This is known as inbound marketing. By focusing on users who are already interested in what you have to offer, you’re more likely to attract high-quality traffic to your site.

Improve User Experience

SEO involves making your site user-friendly. This includes optimising your website’s design, improving site speed, making your site mobile-friendly, and ensuring your site is easy to navigate. A better user experience not only helps to improve your rankings but can also lead to higher conversion rates.

Gain Competitive Advantage

Given the competitive nature of the accounting industry, SEO is a powerful tool that can help your firm stand out from the competition. If your site is optimized for SEO and your competitors’ sites are not, you’re likely to attract more traffic and secure more clients.

Build Trust and Credibility

A well-optimised website that ranks highly in search results gives your firm credibility in the eyes of potential clients. People trust Google and if your website is at the top of the search results, it signals to clients that your firm is a trusted and reputable source.

Monitor Your Progress

Finally, remember to regularly monitor and measure your SEO efforts to understand what is working and what isn’t. Use tools like Google Analytics to track metrics such as organic traffic, bounce rate, and conversion rates. This data will help you refine your SEO strategy and make necessary adjustments to improve your website’s performance.

Use tools like Google Analytics and Google Search Console to monitor your SEO progress and adjust your strategy as needed.

Remember, SEO is a long-term strategy, and it may take several months to start seeing results. However, the benefits of implementing a solid SEO strategy for your accounting firm are well worth the effort.

How to Optimise your Accounting Firm for Local SEO

With local SEO, you can attract clients in your geographical area who are looking for accounting services. This type of SEO targets searches with location-based keywords, such as “accounting firm in [city name]” or “accountant near me.” Local SEO improves your visibility in these types of searches, helping you attract more local clients. Here’s how to optimise your accounting firm for local SEO:

Claim Your Google My Business Profile

Google My Business is a free tool that allows you to manage how your business appears on Google Search and Google Maps. Ensure your profile is complete and up-to-date with information about your services, operating hours, and contact details.

Get Reviews

>Encourage your clients to leave reviews on your Google My Business profile. Positive reviews can improve your online reputation and make your firm more attractive to potential clients.

Optimise for Mobile:

Many local searches are conducted on mobile devices. Make sure your website is mobile-friendly so it’s easy for potential clients to find and navigate your site on their phones or tablets.

Localise Your Content

Create content that is relevant to your local area. This could include blog posts on local tax regulations or case studies featuring local clients.

Build Local Backlinks

Backlinks from other local businesses or local business directories can improve your local SEO.

Remember, SEO is not a one-time thing. It’s essential to regularly monitor your results and adjust your strategy as necessary to ensure your firm continues to rank highly in search results.

Measuring the Success of Your SEO Strategy

It’s important to regularly assess the effectiveness of your SEO strategy to ensure it’s helping you meet your goals. You can use tools like Google Analytics to monitor your site’s performance and gather valuable data, such as:

Organic Traffic

This is the number of visitors coming to your site from search engine results. An increase in organic traffic is usually a good sign that your SEO strategy is working.

Bounce Rate

This measures the percentage of visitors who leave your site after viewing only one page. A high bounce rate might indicate that your site isn’t user-friendly or that your content isn’t meeting visitors’ expectations.


Check how your site is ranking for your targeted keywords. If you’re not ranking as high as you’d like, you may need to adjust your SEO strategy.

Conversion Rate

This measures how many site visitors complete a desired action, such as filling out a contact form or signing up for a newsletter. If your conversion rate is low, you might need to improve your site’s user experience or your call to action.

It’s also helpful to track your performance in relation to your competitors. Tools like SEMrush and Ahrefs can provide insights into your competitors’ SEO strategies, which can help you identify opportunities to improve your own strategy.

Frequently Asked Questions

What is SEO for accountants?

SEO for accountants is the practice of optimising an accounting firm’s website and online presence to attract more clients from search engine results. It includes strategies like keyword research and optimisation, technical SEO, content creation, link building, and local SEO.

Why is SEO important for accounting firms?

SEO is important for accounting firms because it increases their visibility on search engines. This leads to more website traffic and potential clients. With the right SEO strategies, an accounting firm can rank highly for relevant keywords, making it easier for potential clients to find them when they search for accounting services.

SEO is important for accounting firms as it significantly increases their online visibility, making it easier for potential clients to find their services. Today, most people use search engines like Google to find the services they need, including accounting services. By optimising your website for relevant keywords, you can rank higher in search engine results pages (SERPs), leading to increased website traffic and, ultimately, more clients.

However, the benefits of SEO extend beyond improved visibility. SEO can also help you:

How can I improve my accounting firm’s SEO?

You can improve your accounting firm’s SEO by conducting an SEO audit to identify areas for improvement, performing keyword research to understand what potential clients are searching for, creating high-quality content that answers users’ queries, optimising your website’s technical aspects for search engines, and leveraging local SEO to attract clients in your area.

How long does it take to see results from SEO?

SEO is a long-term strategy, and it often takes several months to see significant results. However, this can vary depending on the competitiveness of your industry, the current state of your website, and the effort you put into your SEO strategies.

Should I hire an SEO company or do it myself?

Whether you should hire an SEO company or do it yourself depends on your resources and expertise. SEO can be complex and time-consuming, and it requires a deep understanding of how search engines work. An SEO company can bring experience and expertise, but it’s also an investment. If you have the time and are willing to learn, there are many resources available to help you handle your own SEO.

How can I measure the success of my SEO efforts?

You can measure the success of your SEO efforts by using tools like Google Analytics to monitor metrics like organic traffic, bounce rate, and conversion rate. You can also track your rankings for your targeted keywords to see if your site is improving in the search engine results pages.

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