Shopify SEO Expert

In the ever-growing world of e-commerce, standing out from the crowd can be a challenge. But with my targeted Search Engine Optimisation strategies, I will enhance your Shopify website’s visibility in search engine result pages (SERPs), helping you rise above the competition.

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

Talk to me about your project →

What is Shopify SEO and Why is it Important?

Shopify SEO is the practice of optimising your online store on the Shopify platform to improve its visibility in Google’s search engine results pages.

Unlike general SEO, Shopify search engine optimisation is more specialised, focusing on aspects unique to e-commerce and the Shopify environment. The goal is simple – to attract more visitors to your online store and convert them into sales.

Shopify SEO is vital because it enables your online store to be more easily found by consumers actively looking for products like yours. It enhances user experience, lowers acquisition costs, and most importantly, positions your store for long-term success in an increasingly crowded online marketplace.

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SEO for Shopify Stores

The Shopify platform comes with several built-in SEO features, including the ability to edit meta descriptions, alt texts for images, and URL handles. While these built-in functionalities provide a good starting point, optimizing a Shopify store involves much more.

Why Your Business Needs a Shopify SEO Expert

As a business owner, you need a trusted Shopify search engine optimisation expert on your side.

As a Shopify store owner, it’s important to partner with someone who truly understands the platform you’re using, like Shopify. I strive to increase both traffic and sales for your online store, applying SEO best practices to achieve desirable results.

The online retail space is fiercely competitive. You’re not just vying for consumer attention against local or national businesses, but also global competitors. Without a strong e-commerce SEO strategy, even the most well-designed Shopify store risks going unnoticed.

Matt Robinson SEO Consultant

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

Talk to me about your project →

E-commerce: A World of Opportunities

The world of e-commerce has opened up new opportunities for businesses of all sizes. Your Shopify site is not just a place to display your products – it’s your opportunity to connect with your customers, build your brand, and grow your business.

However, to fully tap into these opportunities, you need a robust SEO campaign. From detailed keyword research and optimisation to building high-quality backlinks and creating engaging content, I cover all bases to ensure your Shopify SEO Company reaches its full potential.

Why Choose Me as Your Shopify SEO Consultant?

Why hire me? My expertise spans across multiple sectors, and I’ve had the pleasure of working with both start-ups and established Shopify stores. My deep understanding of the SEO services needed to achieve consistent results makes me an ideal choice as your Shopify SEO consultant.

My primary goal as a Shopify SEO expert is to increase the visibility of your Shopify website in the search engine results. I ensure your website is easily accessible to both your target audience and search engine bots. I don’t just work to increase your visibility, but also to improve the quality of your organic traffic, meaning that you get visitors who are ready to buy your products.

I bring years of expertise and a commitment to excellence to the table. I don’t just optimise; I create a bespoke e-commerce SEO strategy that is aligned with your business objectives, helping to attract highly targeted traffic and get more sales.

SEO Case Studies

My Plumber Logo

My Plumber

SEO & PPC Campaign:
163% Subscriber Growth in 4 Months

Marvel Factfiles needed to distinguish itself in a competitive fandom magazine market. I deployed a targeted SEO strategy that elevated their online profile, capturing the core Marvel audience and boosting subscriptions.

Read More →
James Gilbert and Son

James Gilbert & Son

SEO & PPC Campaign:
91% Organic Increase in 6 Months

James Gilbert and Sons struggled with their online visibility for both architectural metalworks and their online shop. My comprehensive SEO strategy boosted their search rankings and bridged their dual business focus, increasing both project enquiries and online sales.

Read More →
Eaglemoss Publications

Eaglemoss Publications

SEO & PPC Campaign:
127% Subscriber Growth in 3 Months

Eaglemoss Publications aimed to be a standout in the crowded partwork’s magazine sector. My data-driven SEO strategy increased their online visibility and subscriptions, turning them into a go-to resource for partwork enthusiasts.

Read More →

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What I Offer as Your SEO Consultancy

With e-commerce growing exponentially, it’s never been more important to properly optimise your Shopify website. A great SEO campaign is so much more than pushing your website up the search engine rankings. The best SEO practices are about delivering meaningful and sustainable growth for your Shopify site. That’s why I offer a full suite of SEO services, including Technical SEO, keyword research, on-page SEO, and link building.

My Approach to Shopify SEO

The link building process I follow typically involves the following steps:

Not all SEO is created equal, and that’s especially true when it comes to Shopify search engine optimisation. There are specific considerations when optimising a Shopify site, and it takes a real Shopify SEO Expert to understand these intricacies.

I delve deep into every aspect of your site, from audit to optimisation, ensuring your site’s structure, navigation, page speed, product pages, and checkout process are optimised for both SEO and user experience.

As part of my SEO Services, I also take the time to understand your specific business goals. This insight allows me to tailor an SEO campaign that will drive the right kind of traffic to your Shopify store – customers who are ready to buy.

Shopify SEO Audit: The First Step on Your SEO Journey

The very first thing is to conduct a thorough audit of your site to identify any existing SEO issues.

My audit goes beyond that of most other SEO audits. Using Google Search Console and Google Analytics data I’ll prepare a full site audit that will uncover any technical issues that may be preventing search engine bots from crawling and indexing your site. I also optimise your site’s structure, URL, and meta tags to ensure a seamless user experience.

Technical SEO: The Backbone of Your Shopify Success

When it comes to the success of any SEO campaign, Technical SEO can’t be overlooked. As a Shopify expert, I take into consideration every little detail that might impact your site’s visibility and search engine ranking.

Whether it’s optimising the URL structure, ensuring your site is mobile-friendly, improving page speed, or implementing secure sockets layer (SSL), I cover all aspects of Technical SEO for your Shopify site including Google Core Web Vitals.

On-page SEO

On-page SEO for a Shopify store is all about optimising individual elements within your website to make it more search-engine friendly and user-friendly. This includes fine-tuning your product descriptions, titles, and meta descriptions with relevant keywords, optimising your site’s URL structure, and improving load times.

The goal is to help search engines better understand the content and structure of your store, so you rank higher in search results, while also making the shopping experience smoother for your customers.

Off-page SEO

Off-page SEO for a Shopify store focuses on building your website’s credibility and authority through external methods. This includes activities like backlink building, social media marketing, and influencer partnerships that happen away from your actual website.

The aim is to boost your online reputation, improve your site’s perceived value, and consequently, enhance your search engine rankings. Off-page SEO is essential for establishing trust and expanding your brand’s reach beyond the confines of your online store.

Local SEO

In a nutshell, local SEO for a Shopify store is about optimising your online shop to attract customers from specific geographic locations. This includes claiming and optimising your Google My Business listing, incorporating local keywords into your site content, and building local citations. The goal is to appear in local search results, attracting customers in your area who are more likely to visit your physical store or choose local delivery options. It’s a key strategy for small and medium-sized businesses looking to compete against larger online retailers by leveraging their local presence.

Keyword Research

Keyword research is the strategic process of identifying the words or phrases that potential customers are likely to use when searching for products or information relevant to your store. The purpose is twofold: first, to optimise your Shopify store’s pages around these keywords to improve search engine rankings; and second, to better understand your target audience’s behaviour and preferences.

In a Shopify context, this means focusing on keywords that are particularly relevant to e-commerce, such as product names, brand terms, and specific features, as well as more general terms that relate to your industry. For example, if you’re selling eco-friendly kitchenware, your keyword research may include terms like “sustainable cutting boards,” “eco-friendly utensils,” and “biodegradable kitchenware.”

Keyword research is foundational to any SEO strategy, but it’s especially crucial for Shopify sites. Given the highly competitive nature of e-commerce, picking the right keywords can be the difference between appearing on the first page of search results versus being buried in obscurity. It directly impacts the visibility of your products and, ultimately, your store’s bottom line.

By targeting the right keywords can help you attract conversion ready traffic to any specific page on your Shopify e-commerce store. More traffic is great, but conversion ready traffic is money in the bank.

Content Creation and Content Marketing

Content creation aims to produce high-quality, keyword-optimised material that serves both the user’s needs and search engine algorithms. This could be anything from product descriptions and blog posts to how-to guides and videos.

Content marketing, as you might expect, involves promoting that content. Content distribution and promotional tactics typically include social media sharing, influencer outreach, guest blogging and digital PR.

Tracking and Reporting

Shopify SEO campaigns are more than simply increasing traffic and. For any e-commerce SEO campaign to yield the best results possible it’s vital that your decisions are data-driven.

SEO services if you want to continually improve and attract more traffic as time goes by. Getting your e-commerce store on the first page of Google’s search results takes not only time, but expertise.

I utilise a combination of SEO tools, as well as Google Search Console and Google Analytics, to build reports that will drive your digital marketing efforts to new heights.

My SEO Clients

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ADT Logo
Coral Grand Divers Logo
Soak Bathrooms Logo
James Gilbert & Son Logo
Marvel Figurine Collection Logo
Disney Animal World Logo
My Plumber Logo
Protech Dive College Logo
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Save Money Diving Logo
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Talk to me about your project →

Frequently Asked Questions

What is a Shopify SEO Expert?

A Shopify SEO Expert is a professional with specialised knowledge of the Shopify platform’s unique SEO considerations. This includes understanding the platform’s structure, in-built features, and capabilities, as well as how to optimise your Shopify store for maximum visibility and ranking on search engines like Google.

Why should I hire a Shopify SEO Consultant?

Hiring a Shopify SEO Consultant means you’re investing in expert knowledge and years of SEO experience. As your consultant, I can help diagnose SEO issues, create an effective Shopify SEO strategy, and implement best practices that help your store rank higher in search engine results, driving more organic traffic and sales to your business.

What does your Shopify SEO Service include?

My Shopify SEO services include a comprehensive SEO audit, keyword research, technical SEO, on-page SEO, link building, and content marketing strategy. I also provide regular reports and updates so you can see the improvement and growth in your site’s SEO performance.

How does SEO for a Shopify Store differ from regular SEO?

SEO for a Shopify store includes standard SEO practices but also involves specific strategies unique to the platform. This includes optimising Shopify-specific features such as product pages, collections, and Shopify’s URL and meta descriptions structures.

How long does it take to see SEO results?

SEO is a long-term strategy. While some changes may lead to quick improvements, typically, it may take several months to see significant changes in your site’s search engine ranking and organic traffic. This time allows search engines to crawl and index changes made, and for your site to build authority.

How often should I conduct an SEO Audit?

I recommend conducting a thorough SEO audit at least once a year. However, it’s a good idea to do quick check-ups quarterly to ensure your site remains optimised and to identify any potential SEO issues before they become significant problems.

How will I know if the SEO campaign is working?

Key indicators of a successful SEO campaign include an increase in organic traffic, improved search engine rankings for your targeted keywords, and ultimately, an increase in sales from your Shopify store. I provide regular reports to make it easy for you to track progress and results.

Are you ready to start improving your Shopify store’s SEO?

Absolutely! I am always ready to help business owners like you optimise their Shopify stores for improved visibility and increased sales. So, if you’re ready to start, let’s take the first step together.

Ready to Start Your SEO Project?

I'd love to hear from you.

If you’d prefer to speak directly to me please book a call