Technical SEO Consultant

If you’ve arrived here, you’re probably looking for a way to improve your website’s visibility on search engines. Maybe you’ve heard of the term technical SEO and you’re curious about what it is and how it can help your business. Or perhaps you already have a basic understanding of SEO but you’re looking to hire a technical SEO consultant to help improve your site’s ranking.

What is Technical SEO?

Technical SEO refers to the process of optimising the infrastructure of a website to ensure that search engines can effectively crawl, index, and render its content.

While content optimisation and link building get a lot of attention in the SEO world, technical SEO is fundamentally about ensuring that a website’s technical aspects are up to par. Without it, even the best content can be overshadowed by poor site performance.

SEO Venn Diagram
Google Search Console Dashboard

Why is Technical SEO Important?

While content may be king in the realm of SEO, technical SEO provides the foundation upon which the kingdom is built. Without a solid technical base, even the most compelling and link-worthy content may not perform as well in search results.

Technical SEO is an indispensable component of the broader SEO landscape. While on-page and off-page SEO efforts can help enhance visibility and authority, without a solid technical foundation, those efforts may fall short.

Why Should You Hire a Technical SEO Consultant?

I often get asked, “Why can’t I just handle SEO in-house?” That’s a valid question, and some businesses do have the resources to manage SEO internally. However, SEO – and especially technical SEO – is a complex field that is constantly evolving. It can be challenging for an in-house team to stay on top of the latest developments, algorithm updates, and best practices.

This is where my SEO consulting services come in. I offer the expertise of an entire SEO agency while providing the dedicated attention that an in-house team would offer. This way, your business can benefit from specialised, up-to-date knowledge without the overheads of hiring a full-time, in-house SEO expert.

Matt Robinson SEO Consultant

How To Work With Me...

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1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.

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2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.

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3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

Talk to me about your project →

Google Business Profile

Why You Should Hire Me?

Great SEO isn’t just about getting your website to appear in search engine results. It’s about making your website the best it can be for both search engines and the people who use them. This is where I come in. As an experienced technical SEO consultant, I understand the many factors that search engines consider when ranking websites.

But why do you need SEO services? Well, without proper technical search engine optimisation, your website might as well be invisible on the web. The higher your website appears in search engine results, the more likely it is to be seen by prospective customers. This is where I can help.  I’ve been providing technical SEO consulting services for over a decade.

Benefits of Technical SEO for your business

Here are some key reasons why technical SEO is vital:

First Impressions Matter

The first interaction a user has with your website should be smooth, quick, and glitch-free. Slow loading times, display issues, or navigation problems can deter users even before they engage with your content.

Enhanced Crawlability & Indexability

Search engines deploy bots to crawl and index websites. If your site has technical issues, these bots might struggle to access, crawl, or index your pages. This directly affects your visibility on the search engine results pages (SERPs).

Optimised User Experience

A technically sound website offers a better user experience. Factors like mobile optimisation, site speed, and an intuitive architecture make it easier for visitors to find what they’re looking for and stay engaged.

Avoiding Duplicate Content

Duplicate content can confuse search engines and dilute the relevance and authority of your content. Technical SEO helps address these issues by setting canonical tags or employing other methods to signal which version of a page should be prioritised.

Secure & Accessible Websites

Security, particularly HTTPS, isn’t just about protecting your site’s users. Google has made it clear that HTTPS is a ranking factor. Technical SEO ensures that your website is secure, accessible, and builds trust with users and search engines.

Mobile Optimisation

With the rise in mobile searches, ensuring that your site is mobile-friendly is crucial. Mobile optimisation not only improves user experience for mobile users but is also a ranking factor in Google’s algorithm.

Improved Site Speed

A faster website enhances user experience and reduces bounce rates. Search engines recognise this and may give preference to faster-loading sites.

Rich Results & SERP Features

Through structured data and schema markup, technical SEO can help your content appear as rich results (like featured snippets or knowledge graphs) in SERPs, making your listings more prominent and click-worthy.

Future-Proofing

Keeping up with the latest technical SEO best practices ensures that your site is prepared for algorithm updates and shifts in SEO strategies.

Foundation for SEO Efforts

Think of technical SEO as the foundation of your house. You can have the most beautiful decor (content) and an amazing garden (backlinks), but if the foundation is weak, everything is at risk.

Core Web Vitals & User Experience Metrics

Google has increasingly emphasised user experience as a ranking factor. Technical SEO addresses these elements, ensuring your site meets the recommended benchmarks for a quality user experience.

In summary, while quality content and backlinks play significant roles in SEO, technical SEO ensures that search engines can access, crawl, index, and serve those pages to users effectively. It acts as a bridge between what you offer (content) and how it’s delivered to the end user, making it an essential part of a holistic SEO strategy.

Technical SEO Audit: The First Step towards Improved Website Performance

An effective SEO strategy begins with a comprehensive technical SEO audit. This audit serves as a health check for your website, identifying areas of strength and opportunities for improvement.

By taking an in-depth look at your website’s technical elements, such as indexing, crawling, page speed, and more, I can provide actionable recommendations to improve your site’s performance.

Let’s Talk About a Technical SEO Audit

An SEO audit is a health check for your website. Think of it like a regular check-up for your car – it helps you catch potential issues before they become serious problems. An SEO audit looks at various aspects of your site to identify areas that could be improved for better search engine visibility.

As a technical SEO consultant, my audits are comprehensive, going beyond the surface level. I delve into your website’s infrastructure, performance, and individual pages. I check if your website is easily crawlable, if there’s duplicate content that could be harming your ranking, if your site structure is effective, and many other technical elements.

From an audit, you can gain insights into how search engines view your site, which is crucial for identifying improvements and fixing any technical SEO issues as well as any technical issues that your website might have in terms of the server.

how well your website performs in Google and other search engines.  My technical SEO consultancy services are second to none.

Look at everything from content to  backlinks. We’ll look at whether your site consists mainly of thing content or whether your web pages have lots of great content.

I start my technical audit process by looking into your performance and SERPs composition in Google Search Console. Why? Because we want to know how well your website is performing in Google’s eyes.

What’s the difference between a technical SEO consultant and a technical SEO agency. There are plenty of technical SEO specialists to choose from so it’s important that you find someone you can trust with expert SEO skills. Someone who is capable of delivering results, achieving higher rankings to significantly increase organic traffic to your website.

Enterprise SEO Audits: Your Roadmap to Success

Enterprise websites, with their massive size and complexity, need a different level of SEO audit. As your technical SEO consultant, I offer enterprise SEO audits that delve deep into your site’s technical aspects. I’ve worked with websites with over 50 million pages, understanding the unique challenges they present.

Such audits can reveal valuable insights into the health of your site, identifying technical SEO problems that may be inhibiting your search performance. From there, I can recommend a technical SEO strategy that caters specifically to the needs of large-scale websites.

Crawlability, Indexing, and Optimisation: The ABCs of Technical SEO

One of the key things I do as a technical SEO consultant is ensuring that your site is easily crawlable by search engine bots. If a search engine can’t crawl your site, it won’t be able to index it, which means it won’t appear in search results. I also check the website’s structure and optimise it for both user experience and search engine bots.

Beyond crawling and indexing, I help optimise the technical elements of your website. This involves working on aspects like JavaScript and HTML, page speed, website migrations, user experience, and more.

Having a good technical SEO strategy means having a strong foundation for your site. This foundation will allow your content to shine and your ranking to improve. But remember, SEO isn’t a one-time thing; it requires regular checks and optimisations.

The Connection between User Experience and Technical SEO

When we talk about SEO, it’s easy to focus solely on search engines. But at the end of the day, it’s people who are using your website, not robots. Poor user experience can lead to high bounce rates, low click-through rates, and eventually lower rankings.

Technical SEO plays a significant role in shaping user experience. From site speed to site structure, I strive to ensure your website isn’t just optimized for search engines, but also for your users. After all, a satisfied user is a potential customer.

All Mentions Chart
Google Search Console Graph Data

Strong Technical SEO: Your Website’s Architecture

In the same way that a well-designed building needs a solid architectural plan, your website needs a sound structure. Search engines love websites that are easy to navigate and organized. Website architecture encompasses everything from your URL structure to the way your pages link to one another.

Understanding how to design a strong website architecture is a crucial aspect of technical SEO. Good website architecture helps search engines understand and index your site more effectively, and it also provides a better user experience. And we all know a happy user is more likely to convert!

Ecommerce SEO: Boosting Your Online Sales

The world of eCommerce is fiercely competitive. If you’re running an eCommerce website, you’ll know that standing out in the crowded online marketplace can be challenging.

But that’s where my technical SEO services can make a difference. With a tailored approach to eCommerce SEO, I can help you rise above the competition. Whether it’s optimising product pages, improving site speed, or enhancing the user experience, I can provide the SEO solutions your eCommerce business needs to boost sales.

How a Technical SEO Consultant Can Help Your eCommerce Business

As an eCommerce business owner, you understand the importance of a well-functioning, user-friendly website. But did you know that the “behind-the-scenes” part of your website also plays a crucial role in your success? This is where a technical SEO consultant comes in.

I offer technical SEO services designed to address the often complex, ‘under the hood’ aspects of your website that search engines, such as Google, pay close attention to. These factors include the architecture of your site, how quickly it loads (page speed), whether it’s easily crawlable by search engine bots, and many more.

Why Technical SEO Services Matter for WordPress and Shopify Sites

One of the most frequent questions I encounter as a technical SEO consultant is, “Do I really need technical SEO if my site is on WordPress or Shopify?” The answer is a resounding “yes”.

Whether you’re operating an eCommerce store on Shopify or running a content-driven site on WordPress, the principles of technical SEO remain constant. I have significant experience with both these platforms and understand their unique quirks and opportunities for optimisation.

Both Shopify and WordPress sites both offer a wealth of SEO tools and plugins, but understanding how to use them effectively is key. From making sure your site speed is up to par, to handling website migrations seamlessly, I can provide the technical SEO services necessary for your online success.

Content Management System: More Than Just a Publishing Tool

Whether it’s WordPress, Shopify, or any other platform, the content management system (CMS) you use has a profound impact on your SEO. Your CMS is not just a tool for publishing content; it’s also a critical part of your SEO strategy.

One aspect I focus on as a technical SEO consultant is helping you optimise your CMS for search engines. This could involve anything from improving your website’s speed, implementing structured data, to dealing with canonicals.

International SEO: Expanding Your Reach

If your brand is looking to expand beyond borders, then international SEO is something you should be considering. As an experienced technical SEO consultant, I have worked with numerous international brands and understand the nuances of optimising a website for different languages and regions.

Whether it’s hreflang tags, geotargeting, or dealing with duplicate content issues on a multilingual site, I can provide the expertise you need to expand your business globally.

JavaScript SEO: The Tech Behind the Results

JavaScript is one of the backbones of modern web development. However, it can also create stumbling blocks for search engines. JavaScript SEO is about ensuring your JavaScript-driven website is fully accessible and comprehensible to search engines.

As a technical SEO consultant, I’ve worked on JavaScript optimisation for many websites, ensuring they are easily crawlable and indexable. With the correct technical SEO strategies, even complex JavaScript can be made palatable to search engines, improving your site’s visibility in organic search.

The Importance of Technical SEO in Content Marketing

When it comes to digital marketing, content is king, but technical SEO is the castle. You could have the most engaging, valuable content, but if your website doesn’t have a strong technical SEO foundation, you might find your content underperforming in search results.

Content marketing and technical SEO work hand-in-hand. One of the key aspects of my role as a technical SEO consultant is to ensure your site’s technical elements support and enhance your content marketing efforts.

SEO and the B2B Sector

Often, there is a misconception that SEO is mainly for B2C companies, but that’s not the case. SEO, and especially technical SEO, is just as important for B2B companies, if not more so. I have extensive experience working with B2B companies, understanding their unique challenges and needs.

From generating high-quality B2B sales leads, enhancing online visibility, to developing SEO strategies tailored to the B2B sector, my services cover a wide range of needs. Remember, SEO isn’t one-size-fits-all. It’s about understanding your audience, your industry, and your business goals.

The Role of a Technical SEO Consultant in Website Migrations

Website migrations are often necessary, but they can pose significant risks to your SEO if not managed correctly. A misstep during migration can result in lost traffic, rankings, and ultimately, revenue. As a technical SEO consultant, I have a wealth of experience managing website migrations smoothly, ensuring minimal disruption to your business.

Whether it’s a change in CMS, a domain switch, or a move to a new server, I can help you retain your valuable links and search engine rankings. My goal is to make the migration process as seamless as possible, taking care of the technical elements so you can focus on what you do best.

Delivering Exceptional Results: The Consistency of a Technical SEO Consultant

SEO is not a one-and-done deal. It requires a consistent effort and an up-to-date strategy to deliver exceptional results. As a technical SEO consultant, I strive to provide consistent results and the best value for my clients.

With vast experience in SEO, I’ve seen the landscape evolve over the years. I adapt to the constant changes and ensure your business stays ahead. Whether it’s a Google algorithm update or a new SEO best practice, I’ll ensure your website stays at the forefront of SEO.

Contact Me: Get In Touch

Technical SEO can seem daunting, and it’s easy to get lost in the sea of technical terms and best practices. But remember: it’s not just about ticking boxes on a checklist; it’s about making your website the best it can be for both search engines and users.

I believe in a tailored approach to SEO. As a technical SEO consultant, I offer bespoke solutions designed to fit your unique needs. I have a vast experience in dealing with various CMS, working on site speed optimisation, site structure improvements, and executing complex website migrations. My aim is to build a strong technical SEO foundation for your website that can support your ongoing content marketing and digital marketing efforts.

Let’s get in touch to discuss how I can help your business reach the top of the search results. After all, achieving consistently high rankings in search engine results pages (SERPs) is what we all desire, isn’t it?

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