Technical SEO Services

Technical SEO issues could be crippling your organic rankings. My technical SEO services get under the hood to fine-tune the technical aspects of your site, ensuring a smooth user experience that your visitors will love and search engines will reward.

What is Technical SEO?

Technical SEO refers to optimising a website and the web server that it resides on so that search engine spiders, such as Googlebot, are able to crawl and index content more effectively.

Unlike on-page SEO, which focuses on content and keyword optimisation, or off-page SEO, which revolves around backlinks and external signals, technical SEO ensures that a website’s structure and backend configuration is optimised for search engine visibility.

While content optimisation and link building get a lot of attention in the SEO world, if the technical aspects of your website are lacking, even the best content can be overshadowed by poor site performance.

Google Search Console Dashboard
Screaming Frog SEO Spider

Why Does Technical SEO Matter?

The primary goal of search engines is to provide the user with the most relevant and useful results, based on their search query.

In today’s digital-first world, the competition is fierce, and businesses are competing for top spots on search engine results pages in the notion that higher rankings translate into more organic traffic and potential customers.

By ensuring that a website is technically optimised, businesses give themselves an edge over competitors who may have overlooked the intricacies of technical SEO.

Why Hire a Technical SEO Consultant?

Technical SEO is complex and ever-evolving with search engines frequently updating their algorithms and best practices. A Technical SEO consultant, like myself, specialises in understanding these intricacies, staying up to date with industry changes, and ensuring that websites adhere to the latest technical standards.

By hiring a consultant your business will benefit from deep expertise without having to become an expert yourself or rely on an in-house team. This not only ensures that your website remains search-engine friendly but also allows for a more efficient allocation of internal resources.

Matt Robinson SEO Consultant

How To Work With Me...

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1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.

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2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.

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3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

Talk to me about your project →

The Value of a Dedicated Technical SEO Team Lead

Having a dedicated technical SEO consultant on your team ensures that your website receives ongoing technical optimisation and monitoring. Regular analysis of your website will quickly identify new issues, and implement improvements to ensure that your website retains visibility in search engines.

How I Deliver Technical SEO Consultancy Services

Every project starts with a comprehensive SEO audit of your website. The purpose of my audit is to document website performance and how it impacts overall SEO performance. Google loves SEO friendly websites.

My technical SEO audits are a manual SEO audit of your website using Google Search Console data. Unlike others, I do not simply data-dump dashboards from SEO tools such as Semrush and Ahrefs. This is more of a technical health check for your website than a deep-dive into it’s index composition.

Whilst I do document the health of your website from a technical standpoint, my findings dig a lot deeper.

ahrefs Overview Dashboard

Regardless of whether I am working on a brand new website or an existing site that has a history a thorough technical audit is a mandatory step in my workflow. Without first identifying a website’s organic search performance, it’s unlikely that any SEO efforts will achieve anywhere near the same results as a strategy built on data-driven insights.

During an audit, various technical SEO issues can be identified, including duplicate content, canonicalisation, broken links, improper use of structured data, sitemap errors, and more. These issues can negatively impact your website’s visibility and ranking in search engine results.

My technical SEO audits will reveal things like Google penalties. It’s essential that any ongoing SEO strategy is built on a solid foundation so understanding index composition is crucial.

I work with sites built on various content management systems such as WordPress and Shopify.

Whilst correct use of page titles, meta tags and meta descriptions are valid components of a robust SEO strategy, it’s essential to have a deep understanding of exactly how Google perceive your website.

A details SEO audit should be part of your digital marketing strategy.

What does a technical SEO audit involve?

A technical SEO audit is a systematic review of your website’s technical elements and performance. It involves analysing factors such as website structure, URL optimisation, site speed, mobile-friendliness, structured data, and more. This audit helps identify areas that need improvement and provides insights for optimising your website.

How a technical audit by a professional SEO consultant can benefit your website

A technical audit by a professional consultant provides valuable insights into the technical performance of your website. It helps identify and fix issues that may be impacting your website’s visibility and rankings, resulting in improved performance and increased organic traffic. I implement various technical SEO tactics to improve organic visibility in search results.

The Core Elements of Technical SEO

The core elements of technical SEO can vary depending on the specific challenges a website faces and the goals of the site and the size. However, generally speaking, the following list offers a prioritised overview of the elements of technical SEO.

Server and Hosting

In the context of Technical SEO, your server and hosting environment play a pivotal role in how well your website performs. A reliable and fast server can significantly improve your site’s speed, which is a key factor both for user experience and SEO rankings.

Your hosting provider’s capabilities, such as uptime, server location, and scalability, also impact how search engines evaluate your site. For example, a server located closer to your target audience can reduce load times, and high uptime ensures that your website is accessible when search engines attempt to crawl it. Selecting the right hosting solution is thus an essential part of a holistic SEO strategy, affecting everything from site speed to security and accessibility.

Crawlability and Indexing

Ensuring search engines can easily crawl and index a site is foundational. This includes proper configuration of robots.txt, the efficient use of meta robots tags, and managing HTTP headers.

Crawlability and indexation are essential for search engines to understand and include your website in their search results. Technical SEO ensures that search engines can easily crawl and index your website, making it more discoverable to users searching for relevant content.

Website Structure and URL Structure

A clear and logical website architecture, site hierarchy and URL structure help both search engines and users navigate a website more effectively. These include consistent URL structures, breadcrumb navigation, and logical content categorisation.

A well-organised site structure makes it easier for search engine bots to find and index all your important pages, and it also enhances user experience by enabling easier navigation.

URL structure plays into this by providing clean, descriptive, and simple URLs that are easily understood by both humans and search engines. For example, a URL like “www.example.com/mens-shoes/sneakers” is far more informative than something like “www.example.com/product?id=1234”. Using hyphens to separate words and including relevant keywords can improve readability and SEO. Both of these elements—site structure and URL structure—work together to create a cohesive, easily navigable website that is more likely to perform well in search engine rankings while also offering a better experience for visitors.

Mobile Friendliness

With almost 54% of Google searches being performed from mobile devices, mobile friendliness, and mobile SEO are important aspects of technical SEO. Google have implemented mobile-first indexing, meaning they primarily use the mobile version of a website for ranking and indexing. Websites that aren’t optimized for mobile use can suffer in search engine rankings, making it harder to reach your target audience.

With an increasing number of users accessing the web via mobile devices, the performance and interactivity the performance and interactivity of a site on mobile are more crucial than ever. Aspart of my Technical SEO service I regularly monitor and optimise sites based on these metrics

Website Speed and User Experience

Website speed and user experience are closely interlinked, playing a crucial role in how visitors perceive and interact with your site. Slow load times can frustrate users, leading to higher bounce rates and reduced time spent on the site.

In contrast, a fast, smoothly functioning website enhances user experience, encouraging visitors to explore more pages and take desired actions like making a purchase or signing up for a newsletter. Additionally, search engines like Google factor in site speed and user experience when ranking websites. So, optimising for speed isn’t just about improving user satisfaction; it’s also a critical component of your overall SEO strategy.

Structured Data and Schema Markup

Structured data and schema markup are advanced Technical SEO techniques that help search engines understand the content of your website more effectively. By adding this specialised code to your web pages, you’re providing explicit clues about what your content means.

While not essential for every website, structured data markup helps search engines understand the context of your content and can result in content being featured in rich snippets in the SERPs.

HTTPS and Security

HTTPS and website security are integral components of Technical SEO and they go hand in hand. HTTPS, which stands for HyperText Transfer Protocol Secure, adds an extra layer of security by encrypting data transferred between the user and the website. This is particularly important for sites that handle sensitive information like personal data or payment details. Users are more likely to trust a website with a visible SSL certificate, indicated by HTTPS in the web address and often a padlock symbol in the browser bar.

From an SEO perspective, Google has confirmed that HTTPS is a ranking signal. Websites that are not secure can not only suffer in search engine rankings, but they may also trigger browser warnings that could deter visitors. Therefore, adopting HTTPS is essential for both establishing trust with your users and ensuring optimal search engine performance. Keeping your website secure through HTTPS and other security measures is a key aspect of a holistic SEO strategy.

Duplicate Content

Addressing and preventing duplicate content with canonical tags, parameter handling, and consistent internal linking ensures that search engines understand the primary version of content.

XML Sitemap

An XML sitemap provides search engines with a roadmap of the content on your website which is vital for larger sites or sites with a complex structure.

Hreflang and International SEO

For businesses operating in global markets/languages, hreflang tags ensure that the correct version of the site is presented to users based on their location and language.

Internal Linking

Proper internal link strategy ensures that link equity is distributed throughout the site and reinforces the structure and hierarchy.

JavaScript and AJAX

As more websites use JavaScript frameworks, understanding how search engines interact with javascript is increasingly important.

Managing Technical SEO Factors During a Website Migration

During website migration, technical SEO is crucial to ensure that your website retains its search visibility and rankings. Technical SEO agencies help plan and execute website migrations, ensuring that proper redirects are in place, the URL structure is maintained, and all technical elements are optimised for the new website.

Website Migrations

With so many technical SEO ranking factors to consider it’s wise to enlist the help of a professional if you want to outshine your competition.

Frequently Asked Questions

Should I hire a technical SEO company or a consultant?

This is the six million dollar question. Having worked for various technical SEO agencies and speaking to thousands of clients the one thing that always crops up is that clients sometimes feel when working with a technical SEO agency.

You also have to be careful when choosing. There’s no shortage of companies, and individuals, claiming to be SEO specialists or SEO experts, but many are inexperienced and allowing them to take control of your website could result in disastrous consequences and a significant decline in website performance. Start to lose traffic. It’s recommended that you make sure whoever you decide to work with has a varied portfolio of previous technical SEO work and real case studies.

How much do your technical SEO services cost?

The short answer is that the pricing model for my technical SEO services is based on 2 things. My level of expertise and the number of hours worked. As a freelancer I typically have lower overheads than a technical SEO agency so this should be reflected in the price.

The number of web pages that your site has will also affect the cost of technical SEO services

How Do Technical SEO Specialists Tailor SEO Strategies?

As a Technical SEO specialist with over 20 years experience I have acquired in-depth knowledge of the latest technical SEO trends and best practices. This wealth of experience enables me to analyse your website and tailor SEO strategies based on its unique requirements.

As one of the UK’s leading technical SEO consultants I specialise in optimising websites for increased organic search performance. By staying up-to-date with the latest technical SEO trends and best practices I am able to consistently improve a website’s performance from a technical standpoint.

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