What Is an SEO Consultant and What Do They Do?

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In the digital age, having a strong online presence is more important than ever for businesses striving to succeed.

An essential piece of that puzzle is the role of the SEO consultant, a professional who optimises websites for better search engine rankings, increased visibility, and improved website performance.

what is an seo consultant

Let’s dive into the world of “what is an SEO consultant” and discover how they can help you achieve your business goals.

Key Takeaways

  • An SEO consultant specialises in optimising websites to improve search engine rankings, visibility and performance.

  • Key responsibilities include conducting audits, developing strategies, keyword research & implementing on/off page SEO techniques.

  • A successful consultant must possess technical expertise, analytical acumen and problem solving skills as well as communication & collaboration abilities.

Understanding the Role of an SEO Consultant

understanding the role of an seo consultant

An SEO consultant specialises in:

  • Optimising websites to boost their search engine rankings, visibility, and performance

  • Catering to clients either within an SEO agency or as independent consultants

  • Offering a spectrum of services like keyword research, on-page and off-page optimisation, and implementing technical SEO best practices and strategies.

Hiring a good SEO consultant can help increase web traffic and enhance the quality of leads.

Additionally, a proficient SEO consultant comprehends that SEO is just a single facet of a comprehensive marketing plan. Therefore, they should be able to integrate your SEO strategy with other marketing operations and be willing to collaborate with other personnel and departments within your organisation to meet your overall marketing objectives.

Matt Robinson

Not getting the desired results from your current SEO agency? Want me to do your SEO for you? Click here to get started.

Enhancing Online Visibility

A search engine optimisation consultant aids businesses in elevating their online presence and reaching out to a wider audience of potential customers.

SEO Consultant showing top position in search engine

They typically handle tasks such as:

  • Keyword research
  • Content optimisation
  • Link building
  • Data analysis

These tasks are aimed at improving website performance and enhancing online visibility.

Local SEO is particularly important for businesses with physical establishments, as it enables them to be visible to users within their geographic vicinity.

Search engines use natural language processing (NLP) and semantic AI to understand the intent behind a query. It takes into account user’s location, search history and other similar elements.

SEO consultants can optimise content for both NLP and semantic relevance by identifying semantic links between different keywords and building a cluster of associated keywords to find relevant search results.

Analysing Website Performance

An SEO consultant must possess strong analytical skills to accurately assess website performance and the efficacy of their SEO strategies. They utilise tools such as Google Analytics and Google Search Console to gain insights from data and analyze website traffic, bounce rate, conversion rate, and keyword rankings.

During a website audit, SEO consultants typically evaluate individual web pages, their content and meta descriptions, site performance, and other elements that can influence search engine ranking. By identifying factors contributing to website underperformance and recommending corrective measures, SEO consultants can assist a website in reaching its full potential.

Key Responsibilities of an SEO Consultant

SEO Consultant showing top position in search engine

An SEO consultant’s core responsibilities encompass:

  • Conducting SEO audits
  • Devising strategies
  • Undertaking keyword research
  • Implementing both on-page and off-page SEO techniques

Their main goal is to aid businesses in enhancing their online presence and website performance through the utilization of search engine optimization (SEO) techniques and by providing top-notch seo services.

A proficient SEO consultant should boast the following qualifications and experience:

  • Technical SEO expertise
  • Analytical acumen
  • Problem-solving prowess
  • Exceptional communication and teamwork skills

They can provide invaluable assistance to businesses looking to enhance their online presence, website performance, and search engine rankings.

SEO Audits and Strategy Development

Performing comprehensive SEO audits is a crucial step in identifying areas for improvement and developing tailored strategies to achieve business goals. An SEO audit evaluates:

  • Website’s technical health
  • Traffic
  • Backlink profile
  • On-page optimisation

It provides recommendations for improvement.

Developing an SEO strategy necessitates a thorough comprehension of SEO principles pertinent to the client’s website. A website with a long-standing presence and a ranking for thousands of keywords will require a distinct plan than a newer website operating in a finance or healthcare sector. By understanding the unique requirements of each website, an SEO consultant can create effective strategies that drive results.

Keyword Research and Optimisation

Keyword research is pivotal to ensure your business targets topics that intrigue your audience. SEO consultants take into account factors such as topical coverage, competition, and existing opportunities when selecting appropriate keywords. The purpose of carrying out keyword research is to recognise the terms and phrases that potential customers are likely to use when searching for the products or services that the client offers, and to create and enhance the website’s content around these keywords to boost its visibility in search engine results.

To optimise content for both NLP and semantic relevance, SEO consultants identify semantic links between different keywords and build a cluster of associated keywords to find relevant search results. This approach ensures that the website’s content is highly targeted and relevant to users’ search queries, improving website rankings and visibility.

On-Page and Off-Page SEO Techniques

On-page and off-page SEO techniques include content optimisation, link building, and social media marketing. On-page SEO involves optimising website content, keywords, page load speed, metadata, URL structure, and mobile-friendliness to enhance its rankings. Off-page SEO, on the other hand, focuses on acquiring high-quality links through social media marketing, guest blogging, influencer marketing, and brand mentions.

The combined efforts of on-page and off-page SEO techniques help enhance website performance and improve search engine rankings. By utilising these techniques, SEO consultants can effectively boost a website’s online presence and drive more organic traffic to the site.

Essential Skills for an SEO Consultant

A proficient SEO consultant should boast a diverse range of essential skills, such as technical expertise, analytical acumen, problem-solving abilities, and superior communication and collaboration skills. These skills enable the consultant to optimize websites, interpret data, identify issues, and develop effective solutions that improve website performance and search engine rankings.

In addition to these core competencies, an SEO consultant should also have a deep understanding of the ever-changing landscape of search engine algorithms, as well as the ability to adapt to new trends and best practices in the industry. This combination of skills ensures that the consultant can effectively drive results for their clients and help businesses achieve their online marketing goals.

Technical SEO Expertise

Technical SEO knowledge is crucial for optimising website architecture, ensuring mobile-friendliness, and improving site security. An effective SEO consultant should possess technical expertise, including proficiency in basic coding, data skills, and research and troubleshooting abilities.

By having a strong foundation in technical SEO, the consultant can better understand the intricacies of website structure and performance, enabling them to implement strategies that improve search engine rankings and overall website visibility.

Analytical and Problem-Solving Abilities

SEO consultants need analytical and problem-solving skills to interpret data, identify issues, and develop effective solutions to improve website performance. They leverage these abilities to interpret data from website performance metrics, such as page views, bounce rate, and time on page, and use this data to pinpoint areas for improvement and devise strategies to enhance website performance.

By possessing strong analytical and problem-solving capabilities, SEO consultants can accurately assess what is and is not working, and devise strategies to optimize the SEO performance of a website.

Communication and Collaboration

Strong communication and collaboration skills are essential for working with clients, stakeholders, and marketing teams to implement successful SEO strategies. Effective communication between clients, stakeholders, and marketing teams is necessary for discussing goals, strategies, and results, ensuring a cohesive and well-executed SEO plan.

The ability to collaborate with various parties not only strengthens the overall strategy but also ensures that everyone is on the same page and working towards the same goals. By possessing excellent communication and collaboration skills, an SEO consultant can effectively drive results and help businesses achieve their online marketing objectives.

When to Hire an SEO Consultant

Businesses should contemplate hiring an SEO consultant during the launch of a new website, when there is a drop in organic traffic, or when they aim to bolster their online presence and search engine rankings. Engaging a specialist in the early stages of your website development or when launching a new product or service can ensure a tailored keyword and content strategy to accommodate the new changes, and further enhance other digital marketing initiatives.

To determine if your business needs to hire an SEO consultant, you can monitor your organic traffic using Google Search Console. If a significant decrease in clicks is observed over the last 12 months, it may be an indication that an SEO consultant should be hired.

Choosing the Right SEO Consultant for Your Business

In selecting the right SEO consultant, consider the following factors:

  • Industry experience
  • Proven track record
  • Knowledge of SEO tools
  • Match with your business goals and values

It’s essential to partner with an SEO specialist who has a demonstrated history of success, as they will have a better understanding of the long-term advantages of SEO to your business and provide a plan for achieving them.

Take the time to thoroughly research and interview potential candidates before making a decision. This will ensure that you select an SEO consultant who not only has the necessary skills and experience but also understands your unique business needs and is committed to helping you achieve your goals.

In-House vs. Freelance SEO Consultants

In-house SEO consultants provide tailored attention and better synergy with your marketing team, whereas freelance consultants deliver cost-effective and adaptable services. In-house consultants have a deeper understanding of the company’s goals and objectives, while freelance consultants bring a wider range of experience and potentially a new perspective on SEO strategies.

Both in-house and freelance SEO consultants come with their pros and cons, hence it’s crucial to thoughtfully consider your business’s unique needs and resources before deciding the most suitable option for your organization.

Finding and Hiring an SEO Consultant

To locate and hire an SEO consultant, platforms like LinkedIn, Upwork, and Fiverr can be explored, offering an extensive range of professionals with diverse levels of experience and expertise. Alternatively, you can use specialized services like Mayple that match you with experts based on your needs.

business team discussing SEO reporting charts
The role of an SEO consultant

Before hiring an SEO consultant, be sure to thoroughly research their background, ask for references, and conduct interviews to ensure they are a good fit for your business. By taking these steps, you can find the right SEO consultant to help you achieve your online marketing goals.


In conclusion, SEO consultants play a crucial role in optimising websites for better search engine rankings, increased visibility, and improved website performance. By possessing a diverse skill set, including technical expertise, analytical and problem-solving abilities, and excellent communication and collaboration skills, they can effectively drive results for their clients. Whether you’re launching a new website or looking to improve your online presence, hiring an SEO consultant can be a valuable investment in your business’s long-term success.

Frequently Asked Questions

What is the role of an SEO consultant?

An SEO consultant is responsible for planning, executing and managing an overall SEO strategy to help businesses increase visibility on search engine results and obtain high-ranking placement. They’ll use techniques such as web marketing, analytics, content creation and link building to drive organic traffic to a website and generate leads for growth and profit.

What does SEO means?

SEO stands for Search Engine Optimisation, which is the process of improving a website’s visibility in search engines such as Google and Bing. It involves optimising technical configuration, content relevance, and link popularity to make pages easier to find, more relevant, and more popular among user search queries, thus allowing them to rank higher in search results.

Are SEO consultants worth it?

Yes, SEO consultants are worth it. With an effective strategy and the right partner in place, you can boost brand awareness, drive more site traffic, and increase sales revenue. It may require an initial outlay, but the long-term rewards will make it worth your while.

What are SEO skills?

Successful SEO requires excellent skills, including a solid understanding of basic strategies and technical SEO. This helps to enhance website credibility, increase organic traffic, and achieve higher rankings in search results.

How to work as SEO?

Become an SEO expert by learning the basics of how search engines work, familiarising yourself with industry trends and news, taking an SEO course, optimizing your own website, and researching the field. To stand out from other SEO experts, get certified, gain perspective on what search engines value, and understand SEO strategies and tactics.

Matt Robinson

Not getting the desired results from your current SEO agency? Want me to do your SEO for you? Click here to get started.

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