WordPress SEO Consultant

SEO, or search engine optimisation, is a crucial aspect of any online business, and WordPress websites are no exception. If you want to make the most of your online presence, partnering with an experienced WordPress SEO consultant can be one of the best decisions you make.

What is WordPress SEO and Why is it Important?

WordPress SEO is the practice of optimising your WordPress CMS website to rank higher in search engine results. When executed correctly, SEO can dramatically improve your website’s visibility in search engine rankings, drawing in more organic traffic and potential customers.

Higher visibility leads to increased brand awareness, more leads, and ultimately, more sales and ROI.

Given that WordPress powers a significant portion of the internet’s websites, optimising your WordPress site for SEO ensures you’re not just another needle in the digital haystack, but a standout player in your industry.

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Why Hire a WordPress SEO Consultant?

When it comes to SEO, having a specialist at your side can make a world of difference. As a WordPress SEO specialist, my role is to help your website rise above the competition, optimise your site for search engines, and drive organic rankings of your WordPress site.

By hiring me as your WordPress SEO consultant, you are not just getting an expert on WordPress; you are getting a partner who can guide you through the SEO journey, ensuring your SEO efforts deliver tangible results.

Matt Robinson SEO Consultant

How To Work With Me...


1. Connect & Understand

Reach out and we'll have an initial discussion about your business, goals, and website.


2. Analyse & Strategise

I'll review your site in depth and develop a personalised SEO strategy.


3. Present & Discuss

We meet again to discuss the proposed plan, adjusting as necessary based on your input.

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SEO Expertise: Why Experience Matters

The world of SEO is constantly changing. Google updates its algorithms hundreds of times a year, and what worked yesterday might not work today. That’s why it’s crucial to partner with someone who has specialist WordPress SEO knowledge, who stays on top of the latest developments and understands how to adapt strategies accordingly. My ten years in the industry have taught me how to navigate these changes and ensure my clients’ websites continue to perform well in search engine results pages.

Optimise Your WordPress Website

The key to a successful SEO campaign lies in optimising your website to ensure it’s not just user-friendly, but search engine-friendly as well. This is where a WordPress SEO expert can make a significant impact.

From the on-page elements such as meta data and landing page optimisation to technical SEO like site speed and mobile responsiveness, every aspect plays a critical role in the success of your WordPress SEO campaign. Having worked inside and outside of WordPress, I’ve gathered a portfolio of SEO success stories by offering personalised SEO strategies that adapt to the changing dynamics of search engine algorithms.

SEO Client Testimonials


Since Matt came on board, we've seen a significant improvement in our search rankings. His SEO strategies are comprehensive, tailored, and highly effective. We couldn't be more satisfied!

Emma Thackara, Head of Digital
Eaglemoss Publications


Our website traffic increased by 150% in three months, and our sales have skyrocketed. He not only improved our search rankings but also enhanced our website's user experience.

Giles Blunden, Director
James Gilbert & Son


With Matt, we've not only achieved our SEO goals but surpassed them. His continuous support and detailed reports have made a huge difference. A real game-changer in our industry.

Angie Lyons, Director
My Plumber


Matt delivered impressive results in improving our online presence. He is knowledgeable, responsive, and committed to supporting our initiatives. A very professional SEO service provider.

David Martin, Owner
Save Money Diving


Our keyword rankings have improved dramatically since we started working with Matt Robinson. He's helped us tap into new markets and increase our online visibility. Highly recommended!

Pippa Hounslow, Web Designer
Eaglemoss Publications


Choosing Matt for our SEO needs was the best decision we've made. His expertise and dedication resulted in a substantial increase in organic traffic and leads. Truly top-notch service.

Matt Partridge, CEO
Protech Dive School

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My Approach to WordPress SEO

Organic SEO is about getting your website to rank highly in search engine results without paying for ads. With effective SEO strategies and the right WordPress SEO plugins, your WordPress site can climb to the top of organic search results.

My expertise in SEO for WordPress involves a holistic approach, focusing on all aspects of SEO, from technical and on-page SEO to content and off-page SEO.

WordPress SEO Audit: The First Step in Your SEO Journey

My approach to WordPress SEO kicks off with a comprehensive site audit using Google Search Console. This tool offers invaluable insights into your website’s current performance, showing issues like crawl errors, broken links, and how your site appears in Google search results. Understanding these metrics sets the stage for the rest of the SEO process.

My comprehensive SEO audit process will ensure your website is primed for success. My auditing process will identify any WordPress SEO issues that could be hampering your site’s SEO performance and offers a roadmap for improvements.

From plugin conflicts to outdated SEO practices, a WordPress SEO audit delves deep into your site’s SEO to ensure it’s running at full potential. In my capacity as a WordPress SEO consultant, I regularly carry out detailed SEO audits, examining everything from your meta data to your landing page performance. I leave no stone unturned, which enables me to create a rock solid SEO strategy.

URL Structure and Technical SEO

A clean and descriptive URL structure can make a big difference in how search engines and users perceive your website. SEO-friendly URLs should be simple, straightforward, and include your primary keyword where relevant, making it easier for both search engine spiders and users to understand what the page is about.

Technical SEO involves optimising the backend structure of your website for search engine crawling and indexing. This includes implementing HTTPS for security, using canonical tags to avoid duplicate content, and setting up 301 redirects for moved or deleted pages.

WordPress Plugin Configuration

An often-overlooked but vital part of WordPress SEO is the configuration of SEO plugins. WordPress plugins like Yoast SEO, All in One SEO Pack, or Rank Math can serve as powerful tools to simplify and automate many aspects of SEO. From generating XML sitemaps and managing meta tags to providing real-time content analysis, these plugins can make the SEO process more manageable and effective.

My approach includes carefully selecting and configuring the right WordPress plugins to align with your unique SEO needs, ensuring that your website not only adheres to best practices but also takes advantage of automated optimisations that can make a significant difference in search engine rankings.

XML Sitemaps

An XML sitemap acts like a roadmap for search engines, helping them understand the structure of your site and index it more efficiently. Submitting a well-structured XML sitemap can boost your site’s visibility and help search engines crawl your website more effectively.

Keyword Research

After the initial audit and resolution of any technical SEO issues, I dive into the keyword research phase. By understanding the terms your target audience uses, I can tailor your site’s content to meet their needs while also improving your Google rankings. An integral part of my keyword research process is to carry out comprehensive market research and thorough competitor analysis. This ensures your site isn’t just relevant, but also competitive.

On-Page Optimisation

Once the keywords are identified, the next step is on-page optimisation. This is about ensuring that your web pages are optimised for search. On-page SEO involves tweaking elements like title tags, meta descriptions, and header tags to align with the chosen keywords. It’s all about creating a cohesive, keyword-rich environment on your site, making it easier for search engines to understand what you offer.

Schema Markup

Schema markup is a code snippet added to the HTML of your site that helps search engines understand the type of content you’re offering. This can improve your visibility in search engine results through features like rich snippets, thereby increasing click-through rates.

Content Strategy

Quality content is the backbone of all successful WordPress SEO strategies and is one of the most significant factors that can affect your SEO ranking.

I focus on crafting engaging, well-researched content that is both beneficial for your users and optimised for search engines. By doing so, we not only improve your rankings but also enhance user engagement and conversions.

Mobile Optimisation

In today’s mobile-first world, ensuring your WordPress site is mobile-responsive is crucial. From faster load times to easier navigation, the focus is on providing a stellar experience to mobile users, which in turn positively affects your search rankings.

Page Speed

A fast website isn’t just user-friendly; it’s also SEO-friendly. Slow load times can harm your search rankings and turn users away. I will ensure that your website speed is fully optimised through various techniques, such as caching, image optimisation, and using a Content Delivery Network (CDN).

Mobile Responsiveness

With mobile searches increasingly outnumbering desktop, a mobile-responsive design is essential. Google’s mobile-first indexing makes it even more crucial for your website to be optimised for mobile users, ensuring a good user experience and better search ranking.

Off-Page Strategies

Off-page SEO involves all SEO activities that happen outside your website, such as link building, social media sharing, and guest blogging. Off-page SEO is vital for building your website’s authority and online reputation. The goal of off-page SEO is to establish your website as a credible and trustworthy resource and improve its search ranking.

Local SEO

If your business targets a specific geographic area, local SEO is essential. This involves optimising your site for local search terms, setting up a Google My Business profile, and accumulating reviews and local backlinks to establish your local online presence. Through local SEO I will ensure that your brand is visible to the local audience who are most likely to convert into customers.

Monitoring and Analytics

SEO is an ongoing process, and regular monitoring is key. Using tools like Google Analytics, I track the performance of the implemented strategies to understand what’s working and what needs adjustment. This data-driven approach allows for continuous optimisation of your WordPress site.

By following this multi-faceted, step-by-step approach, I aim to elevate your WordPress site’s SEO, improve its visibility in search engine rankings, and achieve your business goals.

Effective SEO isn’t a set-it-and-forget-it strategy. Regular monitoring using tools like Google Analytics and Google Search Console can provide insights into your website’s performance, including traffic, user behaviour, and other key metrics that can inform future SEO efforts.

SEO Results: Seeing is Believing

Seeing your website rank on the first page of Google is one of the most rewarding experiences. It’s the culmination of all your SEO efforts, and it’s the ultimate testament to the value of hiring an experienced SEO with experience of optimising WordPress sites.

Through my work with various businesses, I’ve seen firsthand the difference that effective SEO can make. Whether it’s witnessing a brand new WordPress website climb the ranks or seeing an established site break new ground, the joy of SEO results never diminishes.

Effective SEO: A Long-Term Investment

Some people believe that SEO is a one-time task. This couldn’t be further from the truth. Effective SEO is an ongoing process. It requires regular updates and tweaks to keep up with the ever-evolving search engine algorithms. As one of the UK’s leading WordPress SEO consultants, I can help you understand this process, adjust your strategy when needed, and keep your WordPress SEO campaign on track to ensure your website continues to perform well in the SERPS (Search Engine Results Pages).

My SEO Clients

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Coral Grand Divers Logo
Soak Bathrooms Logo
James Gilbert & Son Logo
Marvel Figurine Collection Logo
Disney Animal World Logo
My Plumber Logo
Protech Dive College Logo
Rec-2-Tec Logo
Save Money Diving Logo
Top Liveaboards Logo

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Frequently Asked Questions

Every WordPress website owner has a list of WordPress SEO FAQs. And with over 10 years of experience, I’ve heard them all. Whether you’re wondering about the best WordPress themes for SEO, have questions about SEO plugins, or want to know more about local SEO, I can help you find the answers.

Here are some of the most frequently asked questions I receive as a WordPress SEO consultant.

Is WordPress SEO different to traditional SEO?

When it comes to SEO, many WordPress users wonder if the platform requires a different approach. The answer is both yes and no. SEO principles remain the same across all platforms: you need quality content, well-optimised on-page elements, and a healthy link profile. However, WordPress offers specific tools and plugins that can simplify and enhance your SEO efforts.

What’s the difference between a WordPress SEO consultant and a WordPress SEO agency?

While both offer WordPress SEO services, WordPress SEO consultants typically provide a more personalised service. As a freelance SEO consultant, I will work directly with you, getting to know your business, your website, and your SEO goals. This allows me to provide customised, strategic advice tailored to your specific needs.

SEO agencies tend to offer similar services, but at a higher price. This is largely due to increased overheads. Working with an SEO agency has it’s drawbacks. From my own experience of working within agencies, the main frustration for clients in not feeling like they get a one-on-one personal service.

What does a WordPress SEO consultant do?

As a WordPress SEO consultant, my role involves a combination of strategic planning, technical work, and regular site analysis. From conducting keyword research, on-page and technical SEO audits, to implementing on-going optimisation strategies, I help you maximise your website’s visibility in the search engine results.

Why should I hire a WordPress SEO consultant?

SEO is an ever-evolving field, and keeping up with the changes can be time-consuming. Hiring a WordPress SEO consultant takes the burden off your shoulders. With an expert on board, you can leverage my experience and technical knowledge to optimise your site, improve your search engine rankings, and increase website traffic.

How do you measure SEO success?

I measure SEO success using a variety of key performance indicators (KPIs). These may include organic traffic, keyword rankings, bounce rate, and conversion rate. I also use tools like Google Analytics and Google Search Console to track these metrics and monitor your site’s SEO performance.

What WordPress SEO plugins do you recommend?

There are several excellent WordPress SEO plugins, and the best one for your site depends on your specific needs. Some of my favourites include Yoast SEO for its comprehensive on-page SEO features, Rank Math for its intuitive interface, and All in One SEO Pack for its robust set of tools. I’ll help you choose the right plugins for your site and guide you on how to use them effectively.

What kind of results can I expect from your SEO consultancy?

The aim of my WordPress SEO consultancy is to improve your site’s visibility in search engine results, ultimately leading to increased organic traffic, conversions, and a higher return on investment. However, it’s important to understand that SEO is a long-term strategy. Significant changes in search engine rankings may take several months, but the results can be worth the wait.

Not all WordPress SEO experts are create equal. My background in SEO includes time spent working for a London based SEO agency where I’ve collaborated with various WordPress SEO experts, contractors and in-house teams to deliver highly successful SEO campaigns with significant ROI.

How often should I update my WordPress SEO strategy?

Your WordPress SEO strategy should be reviewed and updated regularly. Search engine algorithms change frequently, and it’s important to stay ahead of these changes. As part of my WordPress SEO services, I’ll monitor your site’s SEO performance and make necessary adjustments to your strategy.

Are there any guarantees with SEO?

It’s important to understand that SEO is not a quick fix, and there are no guarantees in this industry. Anyone promising specific rankings or instant results is likely not being truthful. What I can guarantee is a commitment to using best practices and proven strategies to improve your website’s SEO performance over time.

I have a WordPress ecommerce website. Can you work on that?

Yes, I am one of the few WordPress SEO specialists with necessary experience to optimise WordPress ecommerce website for SEO. Familiarity with the best WordPress SEO plugins on the market, including WooCommerce, Shopify and BigCommerce, as well as others.

How can I get started with your WordPress SEO services?

Getting started with my WordPress SEO services is easy. Simply get in touch with me, and we can discuss your needs and goals. From there, we can create a custom SEO strategy tailored to your business.

Remember, SEO is not a sprint but a marathon. With the right approach, patience, and professional WordPress SEO consultant by your side, you can reach your SEO goals.

Which WordPress SEO Plugin do you recommend?

My SEO plugin of choice is RankMath, simply because it has a user-friendly interface, which is intuitive enough for SEO novices but also offers advanced features that seasoned experts will appreciate.

I hope this article has provided some valuable insights into the world of WordPress SEO and the role I take as an SEO consultant.

If you’re ready to begin your SEO journey and want to discuss how I can help, please get in touch. I look forward to hearing from you and helping you achieve your SEO goals. Remember, every successful SEO journey begins with the first step. Let’s take that step together.

SEO Case Studies

My Plumber Logo

My Plumber

SEO & PPC Campaign:
163% Subscriber Growth in 4 Months

Marvel Factfiles needed to distinguish itself in a competitive fandom magazine market. I deployed a targeted SEO strategy that elevated their online profile, capturing the core Marvel audience and boosting subscriptions.

Read More →
James Gilbert and Son

James Gilbert & Son

SEO & PPC Campaign:
91% Organic Increase in 6 Months

James Gilbert and Sons struggled with their online visibility for both architectural metalworks and their online shop. My comprehensive SEO strategy boosted their search rankings and bridged their dual business focus, increasing both project enquiries and online sales.

Read More →
Eaglemoss Publications

Eaglemoss Publications

SEO & PPC Campaign:
127% Subscriber Growth in 3 Months

Eaglemoss Publications aimed to be a standout in the crowded partwork’s magazine sector. My data-driven SEO strategy increased their online visibility and subscriptions, turning them into a go-to resource for partwork enthusiasts.

Read More →

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